NEW ERA ADVISORY

RIASEC Registered
Total AUM
$17.6M
Discretionary
$0
0% of AUM
Avg account
$188K
Accounts
94
Employees
1
Advisory reps
1

Firm details

Headquarters
ORLANDO, Florida
CRD number
319711
Custodians
ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals72.43%
  • HNWI27.57%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

New Era Advisory is a small, independent registered investment adviser organized as a limited liability company and owned by an individual. The firm focuses on planning and portfolio management for individuals and small businesses, and it runs educational seminars and workshops as part of its client service mix. Its advisory model favors advisory relationships built around fee-based planning and asset management rather than delegated capital allocation—the firm is not positioned as a capital allocator. Investment activity centers on pooled public funds and mutual funds as primary building blocks for client portfolios. New Era Advisory does not identify as an active ESG investor and operates within a single-state footprint rather than as a multi-state adviser. Services are delivered under a mix of percentage-of-AUM and fixed-fee arrangements, with an emphasis on tailored planning and non-discretionary portfolio oversight.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 88%, Exchange Traded Equities 6%, Cash & Cash Equivalents 5%, US Government Bonds 1%88%
  • Public Funds/Mutual Funds88%
  • Exchange Traded Equities6%
  • Cash & Cash Equivalents5%
  • US Government Bonds1%

Owners & executives

1 of 1
  • MARIA GORETTI GARCIA

    Founder & CEOCRD 6897990

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

ORLANDO, FL

ORANGE

Location

ORLANDO, FL

Headquartered in ORLANDO, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.

Metro area
Orlando-Lakeland-Deltona, FL
Region
South
County
ORANGE
Address
5950 Hazeltine National Dr
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth