NARUS FINANCIAL PARTNERS, LLC

RIASEC RegisteredEst. 2014
Total AUM
$559M
Discretionary
$545M
97% of AUM
Avg account
$974K
Accounts
574
Employees
6
Advisory reps
6

Firm details

Headquarters
SALT LAKE CITY , Utah
CRD number
173534
Registered since
October 27, 2014
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI79.82%
  • Individuals9.91%
  • Charitable Organizations5.7%
  • Corporations / Businesses4.56%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Narus Financial Partners, LLC is an independent registered investment adviser formed in 2014 and structured as an LLC with an individual owner. The firm serves both individual and family clients as well as institutional relationships, providing financial planning and portfolio management specifically for individuals and small businesses. Its fee model includes percentage-of-AUM fees alongside hourly and fixed-fee engagements. Although Narus uses third-party alternatives (see below), it is not described as a capital allocator. The firm lists a law firm among its industry affiliations, which may reflect referral or professional relationships rather than in-house legal services. Narus is not identified as an active ESG investor on its filings.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 45%, Exchange Traded Equities 39%, State & Local Bonds 10%, Cash & Cash Equivalents 4%, Private Funds 2%45%
  • Public Funds/Mutual Funds45%
  • Exchange Traded Equities39%
  • State & Local Bonds10%
  • Cash & Cash Equivalents4%
  • Private Funds2%

Owners & executives

3 of 4
  • SARA GUNN-SCHINKER

    Chief Compliance OfficerCRD 6241755

  • MICHAEL ROBINSON

    Co-Founder and COOCRD 4144709

  • JARED STUBBS

    Personal Wealth Advisor CEOCRD 2813016

Unlock 1 more executives

Contacts

2 of 2
  • CURTIS LAMB

    Co-FounderCRD 2774690

  • Landon Malo

    AnalystCRD 7888369

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 136

Active vs passive

$214M in ETFs

Passive

89%

$191M

Active

9%

$23.1M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR GOLD TRUST (GLD)State StreetPassiveCommodities Focused$14M32,4456.53%

Location

Primary office

SALT LAKE CITY , UT

SALT LAKE

Location

SALT LAKE CITY , UT

Headquartered in SALT LAKE CITY , UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
SALT LAKE
Address
1245 E Brickyard Rd
Time zone
MT (UTC-7)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth