MY FINANCIAL COACH, LLC

RIASEC Registered
Total AUM
$54.1M
Discretionary
$54.1M
100% of AUM
Avg account
$143K
Accounts
379
Employees
3
Advisory reps
3

Firm details

Headquarters
MIDLAND, Michigan
CRD number
290344
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees
Client types
  • HNWI57.66%
  • Individuals42.34%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

My Financial Coach, LLC is an independent registered investment adviser organized as an LLC and owned by an individual. The firm works with both individual and family clients as well as institutional relationships, focusing on financial planning and portfolio management for individuals and small businesses. Its billing approaches are flexible and include asset‑based fees, hourly engagements, fixed fees and performance‑based arrangements. The adviser does not emphasize ESG integration and does not present itself as a multi‑state or pension consultant adviser; it also does not act as a capital allocator or a related adviser.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 50%, Exchange Traded Equities 41%, US Government Bonds 5%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Non-Investment Grade Corp Bonds 1%, Cash & Cash Equivalents 1%50%
  • Public Funds/Mutual Funds50%
  • Exchange Traded Equities41%
  • US Government Bonds5%
  • State & Local Bonds1%
  • Investment Grade Corp Bonds1%

Owners & executives

1 of 1
  • Bruce Beckett

    Chief Compliance Officer - Co-FounderCRD 6867322

Contacts

2 of 2
  • Richard Arbury

    Investment Adviser RepresentativeCRD 7334891

  • Mark Fetterolf

    Co-Founder & Financial AdvisorCRD 5903834

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MIDLAND, MI

MIDLAND

Location

MIDLAND, MI

Headquartered in MIDLAND, MI, anchoring the Saginaw-Midland-Bay City, MI metro in the Midwest.

Metro area
Saginaw-Midland-Bay City, MI
Region
Midwest
County
MIDLAND
Address
3320 Ridgecrest Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth