Money Concepts Advisory Service

Broker-DealerFINRA MemberEst. 1991
Total AUM
$4.1B
Discretionary
$2.5B
61% of AUM
Accounts
17,032
Employees
478
Advisory reps
481
Brokerage reps
456

Firm details

Headquarters
Palm Beach Gardens, Florida
CRD number
12963
Registered since
October 7, 1991
Website
moneyconcepts.com
Custodians
PERSHING LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • Individuals73.85%
  • HNWI24.42%
  • Pension & Profit Sharing Plans0.92%
  • Corporations / Businesses0.59%
  • Charitable Organizations0.22%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Money Concepts Advisory Service is a broker-dealer that also provides advisory work — financial planning and portfolio management for individuals, small businesses, and institutional clients. The firm operates as a corporation and combines brokerage and insurance industry relationships with fee-based advisory arrangements; it charges clients using AUM-based fees as well as hourly and fixed-fee structures. The firm reports being an active ESG investor and maintains affiliations across broker-dealer, investment adviser and insurance company channels.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

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Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 65%, Exchange Traded Equities 24%, Cash & Cash Equivalents 6%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, Investment Grade Corp Bonds 1%, Derivatives 1%, Private Funds 1%65%
  • Public Funds/Mutual Funds65%
  • Exchange Traded Equities24%
  • Cash & Cash Equivalents6%
  • Non-Exchange Traded Equities1%
  • US Government Bonds1%

Owners & executives

3 of 16
  • Gilbert Mercado

    Gilbert Mercado

    CEO & PresidentCRD 5156495

  • William Peterman

    William Peterman

    Founder & CEOCRD 4200779

  • Jesse Studyvin

    Jesse Studyvin

    Financial Planning CoordinatorCRD 6972661

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Contacts

3 of 465
  • Matthew Apodaca

    Matthew Apodaca

    Managing PartnerCRD 5675432

  • Ryan Mcdaniel

    Ryan Mcdaniel

    Investment Advisor RepresentativeCRD 5679437

  • Terry Minton

    Terry Minton

    Registered RepresentativeCRD 5714961

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 435

Active vs passive

$1.9B in ETFs

Passive

87%

$1.7B

Active

9%

$254M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES US SMALL CAP VALUE FACTOR ETF (SVAL)BlackRockPassiveSmall Value$118M2,828,7266.20%
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Location

Primary office

Palm Beach Gardens, FL

Palm Beach

Location

Palm Beach Gardens, FL

Headquartered in Palm Beach Gardens, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
Palm Beach
Address
11440 N Jog Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth