MODERN FINANCIAL PLANNING

RIASEC RegisteredEst. 2025
Total AUM
$116M
Discretionary
$116M
100% of AUM
Avg account
$380K
Accounts
305
Employees
2
Advisory reps
2

Firm details

Headquarters
GEORGETOWN, Texas
CRD number
297193
Registered since
December 12, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI78.45%
  • Individuals21.55%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Modern Financial Planning is an independent, owner-operated registered investment adviser that focuses on financial planning and portfolio management for individuals, families and small-business owners. The firm runs a fee model that combines a percentage of assets under management with fixed-fee engagements, which aligns its revenue model with ongoing portfolio oversight and periodic planning work. Investment activity is concentrated in publicly available pooled products rather than direct, single-stock concentration or proprietary alternative strategies. The adviser emphasizes straightforward, broadly diversified public fund strategies rather than niche or direct private-market underwriting. It does not position itself as a capital allocator or pension consultant, and it is not an active ESG investor. With a client base made up of individuals and families, the firm’s manager allocation interest appears centered on liquid, professionally managed mutual funds and similar vehicles that support both portfolio construction and scalable wealth-planning relationships.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 83%, Cash & Cash Equivalents 11%, Exchange Traded Equities 6%83%
  • Public Funds/Mutual Funds83%
  • Cash & Cash Equivalents11%
  • Exchange Traded Equities6%

Contacts

2 of 2
  • BRYAN HASLING

    Financial PlannerCRD 6360031

  • MICHAEL TROXELL

    Principal and FounderCRD 5561352

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

GEORGETOWN, TX

WILLIAMSON

Location

GEORGETOWN, TX

Headquartered in GEORGETOWN, TX, in the South of the United States.

Region
South
County
WILLIAMSON
Address
501 S Austin Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth