MODERN FINANCIAL PLANNING
Firm details
- Headquarters
- GEORGETOWN, Texas
- CRD number
- 297193
- Registered since
- December 12, 2025
- Website
- www.modernfp.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI78.45%
- Individuals21.55%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Modern Financial Planning is an independent, owner-operated registered investment adviser that focuses on financial planning and portfolio management for individuals, families and small-business owners. The firm runs a fee model that combines a percentage of assets under management with fixed-fee engagements, which aligns its revenue model with ongoing portfolio oversight and periodic planning work. Investment activity is concentrated in publicly available pooled products rather than direct, single-stock concentration or proprietary alternative strategies. The adviser emphasizes straightforward, broadly diversified public fund strategies rather than niche or direct private-market underwriting. It does not position itself as a capital allocator or pension consultant, and it is not an active ESG investor. With a client base made up of individuals and families, the firm’s manager allocation interest appears centered on liquid, professionally managed mutual funds and similar vehicles that support both portfolio construction and scalable wealth-planning relationships.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds83%
- Cash & Cash Equivalents11%
- Exchange Traded Equities6%
Contacts
2 of 2BRYAN HASLING
Financial PlannerCRD 6360031
MICHAEL TROXELL
Principal and FounderCRD 5561352
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
GEORGETOWN, TX
WILLIAMSON
Location
GEORGETOWN, TX
Headquartered in GEORGETOWN, TX, in the South of the United States.
- Region
- South
- County
- WILLIAMSON
- Address
- 501 S Austin Ave
- Time zone
- CT (UTC-6)
- Office locations
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