Midwest Heritage Financial Advisors

RIASEC Registered
Total AUM
$399M
Discretionary
$399M
100% of AUM
Avg account
$616K
Accounts
647
Employees
6
Advisory reps
4

Firm details

Headquarters
West Des Moines, Iowa
CRD number
306308
Registered since
July 10, 2020
Website
www.midwestheritage.com
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI83.53%
  • Individuals16.47%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Midwest Heritage Financial Advisors is an independent registered investment adviser focused on serving individual and family clients with financial planning and portfolio management for individuals and small businesses. The firm is registered with the SEC (registered in 2020) and operates with a mix of fee arrangements including percentage of AUM, hourly charges, and fixed fees. In addition to advisory work, the firm’s activities include acting as a registered representative of a broker-dealer, insurance brokerage, and banking-related services.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Read the full firm profile in FINTRX →

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 88%, Cash & Cash Equivalents 5%, Exchange Traded Equities 2%, State & Local Bonds 2%, Investment Grade Corp Bonds 2%, US Government Bonds 1%, Sovereign Bonds 1%, Private Funds 1%88%
  • Public Funds/Mutual Funds88%
  • Cash & Cash Equivalents5%
  • Exchange Traded Equities2%
  • State & Local Bonds2%
  • Investment Grade Corp Bonds2%

Contacts

3 of 4
  • Casey Malloy

    Casey Malloy

    Vice President, Financial PlannerCRD 6326461

  • Levi Cyphers

    Levi Cyphers

    Financial PlannerCRD 6479224

  • Matthew Watters

    Matthew Watters

    President, Financial AdvisorCRD 2669304

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 53

Active vs passive

$473M in ETFs

Passive

7%

$34.5M

Active

86%

$438M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US CORE EQUITY 2 ETF (DFAC)DimensionalActiveLarge Blend$55M1,236,92311.63%
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Location

Primary office

West Des Moines, IA

Polk

Location

West Des Moines, IA

Headquartered in West Des Moines, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.

Metro area
Des Moines-Ames-West Des Moines, IA
Region
Midwest
County
Polk
Address
3580 Ep True Pkwy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth