MIDWEST FINANCIAL ASSOCIATES, INC.

RIASEC RegisteredEst. 2026

Total AUM

$124M

Discretionary

$124M

100% of AUM

Avg account

$196K

Accounts

632

Employees

Advisory reps

Firm details

Headquarters: ROCKFORD, Illinois
CRD number: 158573
Registered since: April 23, 2026
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM
Client types: HNWI50.95%
Individuals41.21%
Pension & Profit Sharing Plans6.88%
Corporations / Businesses0.95%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Midwest Financial Associates, Inc. is an independent registered investment adviser that manages portfolios for individuals, families and institutions with a fee model based on a percentage of assets under management. The firm offers financial planning, discretionary portfolio management for individuals and small businesses, institutional portfolio services and pension consulting. Its investment posture tilts toward equities — both individual stocks and exchange-traded products — supplemented by third-party alternative managers and insurance-based solutions where appropriate. Custody and trading are concentrated through a major national custodian, supporting a model that blends liquid public market exposures with select illiquid allocations.