MERKLE RETIREMENT PLANNING

RIASEC RegisteredEst. 2020
Total AUM
$569M
Discretionary
$569M
100% of AUM
Avg account
$196K
Accounts
2,896
Employees
30
Advisory reps
13

Firm details

Headquarters
GRIMES, Iowa
CRD number
297942
Registered since
April 27, 2020
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals64.37%
  • HNWI35.15%
  • Corporations / Businesses0.48%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Merkle Retirement Planning is an independent registered investment adviser organized as an LLC and operating as a capital allocator for individual, family and select institutional clients. The firm centers its advice on comprehensive financial planning and discretionary portfolio management for individuals and small businesses, and supplements that with selection of third‑party managers, periodic publications and client education through seminars and workshops. It also operates as an insurance broker, which informs its use of insurance products such as annuities alongside traditional investment vehicles. The firm’s stated investment tilt is toward pooled public funds and mutual funds as core portfolio building blocks, while maintaining the flexibility to allocate to outside managers for specialty exposures. Merkle Retirement Planning does not position itself as an active ESG investor and is not registered as a multi‑state adviser. Its fee arrangements are mixed—percentage of assets under management, hourly charges and fixed fees are all used depending on client engagement.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 75%, Exchange Traded Equities 21%, Cash & Cash Equivalents 4%75%
  • Public Funds/Mutual Funds75%
  • Exchange Traded Equities21%
  • Cash & Cash Equivalents4%

Owners & executives

1 of 1
  • LOREN MERKLE

    CEO & FounderCRD 3144188

Contacts

3 of 12
  • Brady Auderer

    Client Service SpecialistCRD 7360220

  • Stacey Perkins

    Director of Client ServicesCRD 6762144

  • CHAWN HONKOMP

    Retirement PlannerCRD 6334771

Unlock 9 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

GRIMES, IA

POLK

Location

GRIMES, IA

Headquartered in GRIMES, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.

Metro area
Des Moines-Ames-West Des Moines, IA
Region
Midwest
County
POLK
Address
1860 SE Princeton Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth