MAGNOLIA FINANCIAL PLANNING SERVICES, INC.

RIASEC RegisteredEst. 2018
Total AUM
$226M
Discretionary
$226M
100% of AUM
Avg account
$812K
Accounts
278
Employees
4
Advisory reps
3

Firm details

Headquarters
SENECA, South Carolina
CRD number
135759
Registered since
December 17, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Performance Based Fees
Client types
  • HNWI71.02%
  • Individuals21.76%
  • Pooled Investment Vehicles7.21%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Magnolia Financial Planning Services, Inc. is an independent registered investment adviser that focuses on financial planning and discretionary portfolio management for individuals, families and small businesses. The firm runs a fee model that includes a percentage of assets under management, hourly charges and the option of performance-based fees, and it does not mark itself as an active ESG investor. Magnolia’s advisory activity includes both planning and hands-on portfolio oversight; it also maintains industry roles such as accountant and sponsor, and serves as a general partner or managing member for pooled investment vehicles it oversees. Investment practice centers on pooled public vehicles—primarily mutual funds—and scaled, discretionary asset management rather than concentrated single-stock bets. Magnolia uses third-party managers for certain alternative strategies and sponsors at least one private pooled vehicle, indicating a willingness to combine traditional public-market allocations with selectively managed private and alternative exposures.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 48%, Investment Grade Corp Bonds 27%, Exchange Traded Equities 14%, Cash & Cash Equivalents 6%, Private Funds 3%, State & Local Bonds 2%48%
  • Public Funds/Mutual Funds48%
  • Investment Grade Corp Bonds27%
  • Exchange Traded Equities14%
  • Cash & Cash Equivalents6%
  • Private Funds3%

Contacts

3 of 3
  • JASON WHITE

    Investment Advisor RepresentativeCRD 5460559

  • LOWELL MACHER

    Investment Advisor RepresentativeCRD 2846041

  • ROBBY BRYANT

    Founder and PresidentCRD 2948042

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SENECA, SC

OCONEE

Location

SENECA, SC

Headquartered in SENECA, SC, anchoring the Greenville-Spartanburg-Anderson, SC metro in the South.

Metro area
Greenville-Spartanburg-Anderson, SC
Region
South
County
OCONEE
Address
414 Old Clemson Hwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth