MAGNOLIA FINANCIAL PLANNING SERVICES, INC.
Firm details
- Headquarters
- SENECA, South Carolina
- CRD number
- 135759
- Registered since
- December 17, 2018
- Website
- www.themagfp.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Performance Based Fees
- Client types
- HNWI71.02%
- Individuals21.76%
- Pooled Investment Vehicles7.21%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Magnolia Financial Planning Services, Inc. is an independent registered investment adviser that focuses on financial planning and discretionary portfolio management for individuals, families and small businesses. The firm runs a fee model that includes a percentage of assets under management, hourly charges and the option of performance-based fees, and it does not mark itself as an active ESG investor. Magnolia’s advisory activity includes both planning and hands-on portfolio oversight; it also maintains industry roles such as accountant and sponsor, and serves as a general partner or managing member for pooled investment vehicles it oversees. Investment practice centers on pooled public vehicles—primarily mutual funds—and scaled, discretionary asset management rather than concentrated single-stock bets. Magnolia uses third-party managers for certain alternative strategies and sponsors at least one private pooled vehicle, indicating a willingness to combine traditional public-market allocations with selectively managed private and alternative exposures.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds48%
- Investment Grade Corp Bonds27%
- Exchange Traded Equities14%
- Cash & Cash Equivalents6%
- Private Funds3%
Contacts
3 of 3JASON WHITE
Investment Advisor RepresentativeCRD 5460559
LOWELL MACHER
Investment Advisor RepresentativeCRD 2846041
ROBBY BRYANT
Founder and PresidentCRD 2948042
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SENECA, SC
OCONEE
Location
SENECA, SC
Headquartered in SENECA, SC, anchoring the Greenville-Spartanburg-Anderson, SC metro in the South.
- Metro area
- Greenville-Spartanburg-Anderson, SC
- Region
- South
- County
- OCONEE
- Address
- 414 Old Clemson Hwy
- Time zone
- ET (UTC-5)
- Office locations
Similar firms
HANOVER ADVISORS, INC
RIASENECA, SC
BREACH INLET CAPITAL MANAGEMENT, LLC
RIAMOUNT PLEASANT, SC
DAVINCI FINANCIAL DESIGNS
RIACOLUMBIA, SC
CARROLL INVESTORS, INC.
RIAMOUNT PLEASANT, SC
BOWSIDE CAPITAL, LLC
RIACHARLESTON, SC
CONCORDE FINANCIAL RESOURCES
RIAYORK, SC