LONG FAMILY OFFICE

RIASEC Registered
Total AUM
$50.2M
Discretionary
$50M
99% of AUM
Avg account
$292K
Accounts
172
Employees
4
Advisory reps
2

Firm details

Headquarters
WILMINGTON, North Carolina
CRD number
110990
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI67%
  • Individuals29.8%
  • Pension & Profit Sharing Plans3.2%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Long Family Office operates as an independent registered investment advisor, primarily serving individuals, families, and institutional clients. The firm is structured as a corporation and is owned by an individual. With a focus on portfolio management for individuals and small businesses, Long Family Office emphasizes a fee structure based on a percentage of assets under management. The firm does not actively engage in ESG investing and is not classified as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 56%, Public Funds/Mutual Funds 33%, Cash & Cash Equivalents 6%, State & Local Bonds 5%56%
  • Exchange Traded Equities56%
  • Public Funds/Mutual Funds33%
  • Cash & Cash Equivalents6%
  • State & Local Bonds5%

Owners & executives

1 of 1
  • RANDY LONG

    Founder & CEOCRD 1161624

Contacts

1 of 1
  • ELLEN LONG

    Co-Founder/ConsultantCRD 6319305

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

WILMINGTON, NC

NEW HANOVER

Location

WILMINGTON, NC

Headquartered in WILMINGTON, NC, in the South of the United States.

Region
South
County
NEW HANOVER
Address
5101 Dunlea Ct
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth