LONDON HOUSE CAPITAL
Firm details
- Headquarters
- SUNNYVALE, California
- CRD number
- 305794
- Website
- londonhousecapital.com
- Fee structure
- Percentage of AUM, Performance Based Fees
- Client types
- Individuals100%
- Services
- Portfolio Management for Individuals
Firm profile
FINTRXOverview
London House Capital is a small, client-focused registered investment adviser organized as an LLC that concentrates on equity-based portfolio management for individuals and small businesses. The firm’s investment posture favors exchange-traded equities as the primary building block of client portfolios, and its business model combines percentage-of-assets fees with the option of performance-based fees. That fee mix suggests an adviser willing to structure incentives tied to returns while keeping a traditional AUM billing framework. Advisory activity is narrowly targeted: active portfolio management for individual and family clients and small business owners. London House Capital does not present itself as an ESG-driven manager, does not act as a multi-state adviser, and is not structured as a capital allocator in the sense of running large external alternative fund programs. Given the firm’s size and client base, its approach appears focused on liquid equity strategies—either direct equity holdings or exchange-traded vehicles—rather than complex institutional overlays.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities100%
Owners & executives
1 of 1GERMAN GENTILE
CEOCRD 6239105
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SUNNYVALE, CA
SANTA CLARA
Location
SUNNYVALE, CA
Headquartered in SUNNYVALE, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- SANTA CLARA
- Address
- 842 Brookline Dr
- Time zone
- PT (UTC-8)
- Office locations
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