LONDON HOUSE CAPITAL

RIASEC Registered
Total AUM
$27M
Discretionary
$27M
100% of AUM
Avg account
$223K
Accounts
121
Employees
1
Advisory reps
1

Firm details

Headquarters
SUNNYVALE, California
CRD number
305794
Fee structure
Percentage of AUM, Performance Based Fees
Client types
  • Individuals100%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

London House Capital is a small, client-focused registered investment adviser organized as an LLC that concentrates on equity-based portfolio management for individuals and small businesses. The firm’s investment posture favors exchange-traded equities as the primary building block of client portfolios, and its business model combines percentage-of-assets fees with the option of performance-based fees. That fee mix suggests an adviser willing to structure incentives tied to returns while keeping a traditional AUM billing framework. Advisory activity is narrowly targeted: active portfolio management for individual and family clients and small business owners. London House Capital does not present itself as an ESG-driven manager, does not act as a multi-state adviser, and is not structured as a capital allocator in the sense of running large external alternative fund programs. Given the firm’s size and client base, its approach appears focused on liquid equity strategies—either direct equity holdings or exchange-traded vehicles—rather than complex institutional overlays.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 100%100%
  • Exchange Traded Equities100%

Owners & executives

1 of 1
  • GERMAN GENTILE

    CEOCRD 6239105

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SUNNYVALE, CA

SANTA CLARA

Location

SUNNYVALE, CA

Headquartered in SUNNYVALE, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SANTA CLARA
Address
842 Brookline Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth