Lifeguide Financial Advisors, LLC

RIASEC Registered
Total AUM
$563M
Discretionary
$561M
100% of AUM
Avg account
$207K
Accounts
2,715
Employees
25
Advisory reps
16

Firm details

Headquarters
Mechanicsburg, Pennsylvania
CRD number
284842
Registered since
September 28, 2016
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI60.76%
  • Individuals36.96%
  • Charitable Organizations1.57%
  • Corporations / Businesses0.71%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Lifeguide Financial Advisors, LLC is an independent registered investment adviser organized as an LLC. The firm is SEC registered (2016) and is owned by an individual proprietor. Its client mix includes both individuals and families as well as some institutional relationships. Core advisory services are financial planning and portfolio management for individuals and small businesses. Fee arrangements are flexible and include percentage-of-AUM billing, hourly charges, and fixed fees. The firm is not positioned as a capital allocator and does not identify as an active ESG investor. It is also not a multi-state adviser or a pension consultant according to its profile.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 54%, Public Funds/Mutual Funds 41%, Cash & Cash Equivalents 4%, Other 1%54%
  • Exchange Traded Equities54%
  • Public Funds/Mutual Funds41%
  • Cash & Cash Equivalents4%
  • Other1%

Contacts

3 of 16
  • David Lutz

    David Lutz

    Partner, CCOCRD 5355724

  • Derek Mosley

    Derek Mosley

    PartnerCRD 6020464

  • Holly Whitmire

    Holly Whitmire

    Financial AdvisorCRD 4919583

Unlock 13 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 27

Active vs passive

$345M in ETFs

Passive

57%

$195M

Active

39%

$149M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL GLOBAL REAL ESTATE ETF (DFGR)DimensionalActiveGlobal Real Estate$73.8M2,726,73521.41%

Location

Primary office

Mechanicsburg, PA

Cumberland

Location

Mechanicsburg, PA

Headquartered in Mechanicsburg, PA, anchoring the Harrisburg-York-Lebanon, PA metro in the Northeast.

Metro area
Harrisburg-York-Lebanon, PA
Region
Northeast
County
Cumberland
Address
400 W Main St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth