Lifeguide Financial Advisors, LLC

RIASEC RegisteredEst. 2016
Total AUM
$563M
Discretionary
$561M
100% of AUM
Avg account
$207K
Accounts
2,715
Employees
25
Advisory reps
16

Firm details

Headquarters
Mechanicsburg, Pennsylvania
CRD number
284842
Registered since
September 28, 2016
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI60.76%
  • Individuals36.96%
  • Charitable Organizations1.57%
  • Corporations / Businesses0.71%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Lifeguide Financial Advisors, LLC is an independent registered investment advisor organized as an LLC and SEC-registered since 2016. The firm is owned by an individual and serves both individual/family and institutional clients. Primary advisory services consist of financial planning and discretionary portfolio management for individuals and small businesses. Its client fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee engagements. Lifeguide does not identify as an active ESG investor, is not a pension consultant, and is not structured as a multi-state or related adviser capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 54%, Public Funds/Mutual Funds 41%, Cash & Cash Equivalents 4%, Other 1%54%
  • Exchange Traded Equities54%
  • Public Funds/Mutual Funds41%
  • Cash & Cash Equivalents4%
  • Other1%

Contacts

3 of 16
  • James Ortale

    James Ortale

    Financial AdvisorCRD 8034431

  • Levi Greenly

    Levi Greenly

    Financial AdvisorCRD 7218560

  • Delainey Gray

    Delainey Gray

    Financial AdvisorCRD 7904480

Unlock 13 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 28

Active vs passive

$303M in ETFs

Passive

57%

$174M

Active

39%

$129M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL GLOBAL REAL ESTATE ETF (DFGR)DimensionalActiveGlobal Real Estate$66.7M2,509,62022.04%

Location

Primary office

Mechanicsburg, PA

Cumberland

Location

Mechanicsburg, PA

Headquartered in Mechanicsburg, PA, anchoring the Harrisburg-York-Lebanon, PA metro in the Northeast.

Metro area
Harrisburg-York-Lebanon, PA
Region
Northeast
County
Cumberland
Address
400 W Main St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth