Guardian Asset Advisors, LLC

RIASEC RegisteredEst. 2021
Total AUM
$278M
Discretionary
$271M
98% of AUM
Avg account
$213K
Accounts
1,309
Employees
8
Advisory reps
8

Firm details

Headquarters
Mechanicsburg, Pennsylvania
CRD number
144958
Registered since
March 15, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals59.85%
  • HNWI38.2%
  • Charitable Organizations1.52%
  • Corporations / Businesses0.43%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Guardian Asset Advisors, LLC is a privately held SEC-registered investment adviser (registered in 2021) that serves both individual/family and institutional clients. The firm operates as a capital allocator and offers financial planning, discretionary portfolio management for individuals and small businesses, pension consulting, and manager selection services. Its fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee engagements. Guardian reports no active ESG investing program and is not organized as a multi-state adviser. The firm notes relationships with industry counterparties including a broker-dealer and an insurance company, and it indicates the owner structure is individual rather than a corporate or institutional parent.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 46%, Exchange Traded Equities 43%, Cash & Cash Equivalents 11%46%
  • Public Funds/Mutual Funds46%
  • Exchange Traded Equities43%
  • Cash & Cash Equivalents11%

Contacts

3 of 8
  • Craig Hahnlen

    Registered Investment AdvisorCRD 4654771

  • John Kirschner

    John Kirschner

    IARCRD 2185613

  • David Noggle

    David Noggle

    AdvisorCRD 5864626

Unlock 5 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 87

Active vs passive

$134M in ETFs

Passive

81%

$109M

Active

1%

$25.5M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$11.3M128,7588.43%

Location

Primary office

Mechanicsburg, PA

Cumberland

Location

Mechanicsburg, PA

Headquartered in Mechanicsburg, PA, anchoring the Harrisburg-York-Lebanon, PA metro in the Northeast.

Metro area
Harrisburg-York-Lebanon, PA
Region
Northeast
County
Cumberland
Address
5000 Ritter Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth