GUARDIAN ASSET ADVISORS, LLC

RIASEC RegisteredEst. 2021
Total AUM
$278M
Discretionary
$271M
98% of AUM
Avg account
$213K
Accounts
1,309
Employees
8
Advisory reps
8

Firm details

Headquarters
MECHANICSBURG, Pennsylvania
CRD number
144958
Registered since
March 15, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals59.85%
  • HNWI38.2%
  • Charitable Organizations1.52%
  • Corporations / Businesses0.43%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Guardian Asset Advisors, LLC is an SEC‑registered investment adviser organized as an LLC and registered in 2021. The firm serves both individual and family clients as well as institutional accounts and describes itself as a capital allocator that uses external managers when appropriate. Its advisory scope includes financial planning, portfolio management for individuals and small businesses, pension‑related consulting, and the selection of other advisers. Fee arrangements are flexible — the firm charges a percentage of assets under management and also offers hourly and fixed‑fee engagements. Guardian does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 46%, Exchange Traded Equities 43%, Cash & Cash Equivalents 11%46%
  • Public Funds/Mutual Funds46%
  • Exchange Traded Equities43%
  • Cash & Cash Equivalents11%

Contacts

3 of 8
  • CRAIG HAHNLEN

    Registered Investment AdvisorCRD 4654771

  • JOHN KIRSCHNER

    IARCRD 2185613

  • DAVID NOGGLE

    AdvisorCRD 5864626

Unlock 5 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 69

Active vs passive

$111M in ETFs

Passive

82%

$91.4M

Active

1%

$19.5M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$9.2M119,6398.25%

Location

Primary office

MECHANICSBURG, PA

CUMBERLAND

Location

MECHANICSBURG, PA

Headquartered in MECHANICSBURG, PA, anchoring the Harrisburg-York-Lebanon, PA metro in the Northeast.

Metro area
Harrisburg-York-Lebanon, PA
Region
Northeast
County
CUMBERLAND
Address
5000 Ritter Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth