Guardian Asset Advisors, LLC

RIASEC Registered
Total AUM
$278M
Discretionary
$271M
98% of AUM
Avg account
$213K
Accounts
1,309
Employees
8
Advisory reps
9

Firm details

Headquarters
Mechanicsburg, Pennsylvania
CRD number
144958
Registered since
March 15, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals59.85%
  • HNWI38.2%
  • Charitable Organizations1.52%
  • Corporations / Businesses0.43%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Guardian Asset Advisors, LLC is an independent, individual-owned registered investment adviser that markets itself as both a portfolio manager and a capital allocator. The firm is SEC-registered (registered in 2021) and serves a mix of individual/family and institutional clients. Its advisory services include financial planning, portfolio management for individuals and small businesses, selection of other advisers, and pension consulting services. Guardian charges fees based on a percentage of assets under management and also uses hourly and fixed-fee arrangements. The firm lists affiliations with a broker-dealer and an insurance company and does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 46%, Exchange Traded Equities 43%, Cash & Cash Equivalents 11%46%
  • Public Funds/Mutual Funds46%
  • Exchange Traded Equities43%
  • Cash & Cash Equivalents11%

Contacts

3 of 9
  • David Noggle

    David Noggle

    AdvisorCRD 5864626

  • Craig Hahnlen

    Registered Investment AdvisorCRD 4654771

  • Jason Giordano

    Jason Giordano

    Investment Advisor RepresentativeCRD 3091792

Unlock 6 more contacts →

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 87

Active vs passive

$133M in ETFs

Passive

83%

$111M

Active

2%

$22.2M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO NASDAQ 100 ETF (QQQM)InvescoPassiveLarge Growth$10.3M33,8947.77%

Location

Primary office

Mechanicsburg, PA

Cumberland

Location

Mechanicsburg, PA

Headquartered in Mechanicsburg, PA, anchoring the Harrisburg-York-Lebanon, PA metro in the Northeast.

Metro area
Harrisburg-York-Lebanon, PA
Region
Northeast
County
Cumberland
Address
5000 Ritter Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth