LIFE BY DESIGN INVESTMENT ADVISORY SERVICES

RIASEC Registered
Total AUM
$57.2M
Discretionary
$56.7M
99% of AUM
Avg account
$427K
Accounts
134
Employees
4
Advisory reps
1

Firm details

Headquarters
DANA POINT, California
CRD number
301816
Custodians
AXOS CLEARING LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI76.46%
  • Individuals23.54%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Life By Design Investment Advisory Services is an independent, owner-operated registered investment adviser that focuses on individuals and families. The firm acts as a capital allocator, running primarily discretionary portfolios while also offering non-discretionary relationships and financial planning. Its advisory scope includes financial planning, portfolio management for individuals and small businesses, and selecting other advisers or managers on behalf of clients. The practice reports being an active ESG investor, which suggests ESG criteria are part of manager selection and fund choices across its portfolios. Investment positioning centers on public mutual funds as the core building blocks of client portfolios, supplemented by targeted allocations to private markets and insurance products. The firm’s fee structure is flexible—charging a percentage of assets under management alongside hourly and fixed-fee engagements—allowing it to serve both ongoing advisory relationships and discrete planning or consulting projects.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 85%, Exchange Traded Equities 9%, Private Funds 3%, Cash & Cash Equivalents 3%85%
  • Public Funds/Mutual Funds85%
  • Exchange Traded Equities9%
  • Private Funds3%
  • Cash & Cash Equivalents3%

Contacts

1 of 1
  • MONIQUE MARSHALL

    President & FounderCRD 2582410

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

DANA POINT, CA

ORANGE

Location

DANA POINT, CA

Headquartered in DANA POINT, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
34179 Golden Lantern
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth