LEE FINANCIAL COMPANY, LLC

RIASEC RegisteredEst. 1975
Total AUM
$1.7B
Discretionary
$1.7B
98% of AUM
Avg account
$964K
Accounts
1,745
Employees
39
Advisory reps
31

Firm details

Headquarters
DALLAS, Texas
CRD number
105910
Registered since
April 26, 1975
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI87.52%
  • Individuals9.42%
  • Pension & Profit Sharing Plans1.79%
  • Pooled Investment Vehicles0.9%
  • Charitable Organizations0.37%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

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Overview

Lee Financial Company, LLC is an independent registered investment adviser that manages both individual and institutional capital with a mix of fee models (percentage of AUM, hourly and fixed fees). The firm focuses on financial planning and discretionary portfolio management across individuals, small businesses, pooled investment vehicles and institutions, and it also selects outside managers when appropriate. Their public equity exposure is concentrated into ETFs, but they pair that with direct equity positions and a meaningful allocation to third‑party alternative managers. The firm has been recognized in industry lists several times, which reflects recurring visibility among national advisor rankings. Investment activity tilts toward liquidity and cost‑efficient public funds for core exposure, while overlaying active strategies and private fund allocations for return enhancement and diversification. They run separate managed account programs (SMAs) and also sponsor private funds, indicating capacity to act as both allocator and manager.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 51%, Exchange Traded Equities 23%, Private Funds 11%, Cash & Cash Equivalents 6%, Other 4%, State & Local Bonds 3%, US Government Bonds 1%51%
  • Public Funds/Mutual Funds51%
  • Exchange Traded Equities23%
  • Private Funds11%
  • Cash & Cash Equivalents6%
  • Other4%

Owners & executives

3 of 4
  • Shayla Cobb

    Business Development CoordinatorCRD 7926227

  • RICHARD LEE

    Founder & Chief Exceutive OfficerCRD 305422

  • WILLIAM LUCKEY

    Chief Financial OfficerCRD 1401710

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Contacts

3 of 27
  • MARCO RODRIGUEZ

    Director of ResearchCRD 2352617

  • JUSTIN LUDDEKE

    Senior Financial PlannerCRD 5343142

  • BENJAMIN SHAE

    Director of OperationsCRD 5333646

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 59

Active vs passive

$602M in ETFs

Passive

89%

$537M

Active

10%

$64.4M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$176M269,52029.26%

Location

Primary office

DALLAS, TX

DALLAS

Location

DALLAS, TX

Headquartered in DALLAS, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
DALLAS
Address
8350 N Central Expy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth