LEE FINANCIAL COMPANY, LLC
Firm details
- Headquarters
- DALLAS, Texas
- CRD number
- 105910
- Registered since
- April 26, 1975
- Website
- www.leefin.com
- Custodians
- CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI87.52%
- Individuals9.42%
- Pension & Profit Sharing Plans1.79%
- Pooled Investment Vehicles0.9%
- Charitable Organizations0.37%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other Advisers
Firm profile
FINTRXOverview
Lee Financial Company, LLC is an independent registered investment adviser that manages both individual and institutional capital with a mix of fee models (percentage of AUM, hourly and fixed fees). The firm focuses on financial planning and discretionary portfolio management across individuals, small businesses, pooled investment vehicles and institutions, and it also selects outside managers when appropriate. Their public equity exposure is concentrated into ETFs, but they pair that with direct equity positions and a meaningful allocation to third‑party alternative managers. The firm has been recognized in industry lists several times, which reflects recurring visibility among national advisor rankings. Investment activity tilts toward liquidity and cost‑efficient public funds for core exposure, while overlaying active strategies and private fund allocations for return enhancement and diversification. They run separate managed account programs (SMAs) and also sponsor private funds, indicating capacity to act as both allocator and manager.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds51%
- Exchange Traded Equities23%
- Private Funds11%
- Cash & Cash Equivalents6%
- Other4%
Owners & executives
3 of 4Shayla Cobb
Business Development CoordinatorCRD 7926227
RICHARD LEE
Founder & Chief Exceutive OfficerCRD 305422
WILLIAM LUCKEY
Chief Financial OfficerCRD 1401710
Contacts
3 of 27MARCO RODRIGUEZ
Director of ResearchCRD 2352617
JUSTIN LUDDEKE
Senior Financial PlannerCRD 5343142
BENJAMIN SHAE
Director of OperationsCRD 5333646
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 59Active vs passive
$602M in ETFs
89%
$537M
10%
$64.4M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE S&P 500 ETF (IVV) | BlackRock | Passive | Large Blend | $176M | 269,520 | 29.26% |
Location
DALLAS, TX
DALLAS
Location
DALLAS, TX
Headquartered in DALLAS, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.
- Metro area
- Dallas-Fort Worth, TX-OK
- Region
- South
- County
- DALLAS
- Address
- 8350 N Central Expy
- Time zone
- CT (UTC-6)
- Office locations
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