LAKESHORE FINANCIAL PLANNING INC.

RIASEC RegisteredEst. 2018
Total AUM
$469M
Discretionary
$469M
100% of AUM
Avg account
$347K
Accounts
1,351
Employees
5
Advisory reps
3

Firm details

Headquarters
SAINT CLAIR SHORES, Michigan
CRD number
299129
Registered since
November 19, 2018
Custodians
RAYMOND JAMES TRUST COMPANY OF NEW HAMPSHIRE, RAYMOND JAMES & ASSOCIATES, INC., AMERICAN FUNDS & TRUSTS INCORPORATED
Fee structure
Percentage of AUM
Client types
  • HNWI72.23%
  • Individuals27.77%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Lakeshore Financial Planning Inc. is a corporation registered as an SEC adviser in 2018 and owned by an individual. The firm serves individual and family clients (including small-business portfolios) and delivers portfolio management on a fee basis tied to assets under management. Its ADV indicates a primarily discretionary approach to client accounts. Lakeshore is not identified as a capital allocator or an active ESG investor and does not report multi-state adviser status.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 83%, Cash & Cash Equivalents 8%, Exchange Traded Equities 7%, US Government Bonds 2%83%
  • Public Funds/Mutual Funds83%
  • Cash & Cash Equivalents8%
  • Exchange Traded Equities7%
  • US Government Bonds2%

Contacts

3 of 3
  • RICHARD DAVENPORT

    Vice PresidentCRD 3026532

  • JEFFREY BRAYTON

    Senior Financial AdvisorCRD 2356995

  • MARK ROMIN

    Senior Financial AdvisorCRD 4778614

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 39

Active vs passive

$285M in ETFs

Passive

69%

$197M

Active

31%

$88M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$45.8M70,18616.10%

Location

Primary office

SAINT CLAIR SHORES, MI

MACOMB

Location

SAINT CLAIR SHORES, MI

Headquartered in SAINT CLAIR SHORES, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
MACOMB
Address
23201 Jefferson Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth