Gainplan LLC

RIASEC Registered
Total AUM
$462M
Discretionary
$397M
86% of AUM
Avg account
$310K
Accounts
1,491
Employees
12
Advisory reps
7

Firm details

Headquarters
Bloomfield Hills, Michigan
CRD number
174427
Registered since
April 1, 2015
Custodians
CHARLES SCHWAB & CO., INC., THE VANGUARD GROUP, INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI71.2%
  • Pension & Profit Sharing Plans13.91%
  • Individuals13.54%
  • Charitable Organizations1.03%
  • Corporations / Businesses0.32%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Gainplan LLC is an independent registered investment adviser that focuses on financial planning and portfolio management for individuals, families and small businesses, with some institutional relationships. The firm is SEC-registered (initial registration in 2015) and operates as a limited liability company owned by an individual. Its advisory offerings include financial planning, portfolio management for individuals and small businesses, and pension consulting. Fee arrangements are flexible and include a percentage-of-AUM model alongside hourly and fixed-fee engagements. The firm does not present itself as a capital allocator and is not identified as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 37%, Public Funds/Mutual Funds 37%, Cash & Cash Equivalents 23%, US Government Bonds 1%37%
  • Exchange Traded Equities37%
  • Public Funds/Mutual Funds37%
  • Cash & Cash Equivalents23%
  • US Government Bonds1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 46

Active vs passive

$253M in ETFs

Passive

77%

$196M

Active

23%

$57.8M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$115M150,56745.32%

Location

Primary office

Bloomfield Hills, MI

Oakland

Location

Bloomfield Hills, MI

Headquartered in Bloomfield Hills, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Oakland
Address
800 W Long Lake Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth