LAGUNA CAPITAL MANAGEMENT, INC.

RIASEC Registered
Total AUM
$97.5M
Discretionary
$88.6M
91% of AUM
Avg account
$304K
Accounts
321
Employees
3
Advisory reps
3

Firm details

Headquarters
SANTA BARBARA, California
CRD number
269869
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI57.52%
  • Individuals30.79%
  • Pension & Profit Sharing Plans10.27%
  • Charitable Organizations1.42%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Laguna Capital Management, Inc. is an independent registered investment adviser that serves both individual and family clients as well as some institutional and business relationships. The firm operates on a mix of fee arrangements — percentage of assets under management, hourly charges and fixed fees — and provides financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and pension consulting services. Investment activity is skewed toward liquid, publicly traded equities; the firm lists exchange-traded equities as its dominant asset type and shows a clear preference for equity-centered portfolios while maintaining flexibility to use mutual funds and annuities where appropriate. Laguna Capital Management is not positioned as an ESG investor and is organized under individual ownership. The firm primarily manages discretionary mandates, which allows it to implement tactical or strategic equity allocations efficiently for clients who grant portfolio authority. Its operating posture suggests a core equity approach with supplemental exposures used to meet specific client goals or liability needs.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 86%, Public Funds/Mutual Funds 10%, Cash & Cash Equivalents 3%, Derivatives 1%86%
  • Exchange Traded Equities86%
  • Public Funds/Mutual Funds10%
  • Cash & Cash Equivalents3%
  • Derivatives1%

Owners & executives

1 of 1
  • JOSHUA KEITH

    Chief Compliance OfficerCRD 3275818

Contacts

2 of 2
  • JONATHAN KEITH

    Administrative AssociateCRD 5962746

  • ROBERT KEITH

    Investment AdvisorCRD 265112

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

SANTA BARBARA, CA

SANTA BARBARA

Location

SANTA BARBARA, CA

Headquartered in SANTA BARBARA, CA, in the West of the United States.

Region
West
County
SANTA BARBARA
Address
1225 Coast Village Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth