Laguna Capital Management, Inc.

RIASEC Registered
Total AUM
$97.5M
Discretionary
$88.6M
91% of AUM
Avg account
$304K
Accounts
321
Employees
3
Advisory reps
3

Firm details

Headquarters
Santa Barbara, California
CRD number
269869
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI57.52%
  • Individuals30.79%
  • Pension & Profit Sharing Plans10.27%
  • Charitable Organizations1.42%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Laguna Capital Management, Inc. is an independent registered investment adviser organized as a corporation and owned by an individual. The firm works with both individual and family clients as well as institutional relationships, offering fee arrangements that include a percentage of assets under management, hourly billing, and fixed fees. Stated advisory services cover financial planning and portfolio management for individuals, small businesses, and institutions, and the firm also lists pension consulting among its advisory activities. The firm is not identified as an active ESG investor and is not described as a multi-state or newly formed adviser. Its operational profile indicates a traditional RIA model focused on discretionary portfolio management alongside fee-for-service planning and consulting work.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 89%, Public Funds/Mutual Funds 10%, Cash & Cash Equivalents 1%89%
  • Exchange Traded Equities89%
  • Public Funds/Mutual Funds10%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • Joshua Keith

    Joshua Keith

    Chief Compliance OfficerCRD 3275818

Contacts

2 of 2
  • Jonathan Keith

    Administrative AssociateCRD 5962746

  • Robert Keith

    Robert Keith

    Investment AdvisorCRD 265112

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Santa Barbara, CA

Santa Barbara

Location

Santa Barbara, CA

Headquartered in Santa Barbara, CA, in the West of the United States.

Region
West
County
Santa Barbara
Address
1225 Coast Village Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth