LA JOLLA ASSET MANAGEMENT, INC.

RIASEC Registered
Total AUM
$56.8M
Discretionary
$56.8M
100% of AUM
Avg account
$789K
Accounts
72
Employees
2
Advisory reps
3

Firm details

Headquarters
SAN DIEGO, California
CRD number
112327
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI87.11%
  • Individuals12.89%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

La Jolla Asset Management, Inc. is a small, fee-based advisory firm focused on portfolio management for individuals and small businesses. The firm charges a mix of percentage-of-AUM and fixed fees and manages client relationships on a discretionary basis. Investment activity centers on publicly traded equities and exchange-traded products, with a clear preference for equity exposure across client portfolios. The firm also integrates mutual funds and corporate debt where appropriate for diversification and income, and it allocates to real estate through third-party alternative managers. La Jolla Asset Management, Inc. appears to structure client arrangements around separately managed and pooled vehicles tailored to individual account objectives, emphasizing equity allocations while using fixed-income and mutual funds to temper volatility and meet income needs. The adviser is not positioned as an active ESG investor and lists individuals and families as its primary client base.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 91%, Cash & Cash Equivalents 4%, State & Local Bonds 2%, Investment Grade Corp Bonds 2%, US Government Bonds 1%91%
  • Exchange Traded Equities91%
  • Cash & Cash Equivalents4%
  • State & Local Bonds2%
  • Investment Grade Corp Bonds2%
  • US Government Bonds1%

Owners & executives

1 of 1
  • ROBERT WALTZ

    President, Chief Investment OfficerCRD 2649147

Contacts

2 of 2
  • WILLIAM HENSEL

    Portfolio ManagerCRD 2600312

  • ROBERT TRAYLOR

    Direct OwnerCRD 4396308

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SAN DIEGO, CA

SAN DIEGO

Location

SAN DIEGO, CA

Headquartered in SAN DIEGO, CA, in the West of the United States.

Region
West
County
SAN DIEGO
Address
4350 Executive Dr
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth