La Jolla Asset Management, Inc.

RIAState Registered
Total AUM
$66.4M
Discretionary
$66.4M
100% of AUM
Avg account
$897K
Accounts
74
Employees
2
Advisory reps
3

Firm details

Headquarters
San Diego, California
CRD number
112327
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI90.09%
  • Individuals9.91%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

La Jolla Asset Management, Inc. is an independent, privately owned registered investment adviser that focuses on portfolio management for individuals and small businesses. The firm serves an individual and family client base and charges clients on a percentage-of-assets-under-management basis as well as through fixed fees. La Jolla does not identify as an active ESG investor and is not structured as a multi-state or related adviser; its activity is concentrated on discretionary portfolio management rather than pension consulting or capital allocation to outside managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 91%, Cash & Cash Equivalents 4%, State & Local Bonds 3%, US Government Bonds 1%, Investment Grade Corp Bonds 1%91%
  • Exchange Traded Equities91%
  • Cash & Cash Equivalents4%
  • State & Local Bonds3%
  • US Government Bonds1%
  • Investment Grade Corp Bonds1%

Owners & executives

1 of 1
  • Robert Waltz

    President, Chief Investment OfficerCRD 2649147

Contacts

2 of 2
  • William Hensel

    Portfolio ManagerCRD 2600312

  • Robert Traylor

    Direct OwnerCRD 4396308

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

San Diego, CA

San Diego

Location

San Diego, CA

Headquartered in San Diego, CA, anchoring the San Diego-Chula Vista-Carlsbad, CA metro in the West.

Metro area
San Diego-Chula Vista-Carlsbad, CA
Region
West
County
San Diego
Address
4350 Executive Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth