KLAAS FINANCIAL ASSET ADVISORS, LLC.

RIASEC RegisteredEst. 2014
Total AUM
$758M
Discretionary
$758M
100% of AUM
Avg account
$282K
Accounts
2,687
Employees
15
Advisory reps
16

Firm details

Headquarters
LOVES PARK, Illinois
CRD number
121399
Registered since
April 9, 2014
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI51.64%
  • Individuals48.2%
  • Corporations / Businesses0.15%
  • Charitable Organizations0.01%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Klaas Financial Asset Advisors, LLC is an independent, SEC-registered registered investment adviser that began reporting in 2014 and is structured as a limited liability company owned by an individual. The firm serves individual and family clients and describes itself as a capital allocator that provides financial planning, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers, periodic publications, and educational seminars/workshops. Its fee arrangements include percentage-of-AUM billing along with hourly, fixed-fee, and other fee options. The firm does not identify as an active ESG investor. Klaas Financial positions itself toward traditional wealth-management relationships rather than as a multistate institutional consultant; it lists a mix of ongoing portfolio management and advisory services alongside educational outreach and published content. The firm was recognized by FA Magazine in 2020 as a Top RIA Firm.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 98%, Cash & Cash Equivalents 2%98%
  • Public Funds/Mutual Funds98%
  • Cash & Cash Equivalents2%

Owners & executives

3 of 5
  • RITA RHODES

    Chief Compliance OfficerCRD 4783457

  • Joshua Stirling

    Chief Investment OfficerCRD 6865628

  • CRAIG KLAAS

    President and CEOCRD 5180709

Unlock 2 more executives

Contacts

3 of 11
  • ERIC SCHWARTZ

    Investment Adviser RepresentativeCRD 6229045

  • ERIC SCHMITZ

    ParaplannerCRD 7353960

  • Alyssa Ebert

    Investment Adviser RepresentativeCRD 7191927

Unlock 8 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 65

Active vs passive

$930M in ETFs

Passive

44%

$404M

Active

15%

$525M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$189M2,474,58220.37%

Location

Primary office

LOVES PARK, IL

WINNEBAGO

Location

LOVES PARK, IL

Headquartered in LOVES PARK, IL, anchoring the Rockford-Freeport-Rochelle, IL metro in the Midwest.

Metro area
Rockford-Freeport-Rochelle, IL
Region
Midwest
County
WINNEBAGO
Address
4707 Perry Ridge Ln
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth