Kindness Financial Planning

RIASEC Registered
Total AUM
$42M
Discretionary
$39.6M
94% of AUM
Avg account
$365K
Accounts
115
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
316923
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI85.26%
  • Individuals14.74%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Kindness Financial Planning operates as a small, independent registered investment adviser organized as an LLC and focused on serving individual and family clients and small businesses. The firm provides financial planning and portfolio management, combining percentage-of-AUM billing with hourly advisory work. Its active mandate is predominantly discretionary: the firm manages most client assets directly rather than acting only in an advisory role. Investment activity centers on collective public investment vehicles as the primary building blocks for client portfolios. The adviser favors mutual funds and other pooled public funds for core equity and fixed-income exposures, while selectively accessing alternative strategies—primarily hedge funds and real estate—through third-party managers. Kindness Financial Planning does not position itself as a multi-state or institutional pension consultant and is not structured as a capital allocator; instead it sources external managers when clients need exposure to alternatives.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Exchange Traded Equities 5%, US Government Bonds 5%, State & Local Bonds 4%, Investment Grade Corp Bonds 1%, Cash & Cash Equivalents 1%84%
  • Public Funds/Mutual Funds84%
  • Exchange Traded Equities5%
  • US Government Bonds5%
  • State & Local Bonds4%
  • Investment Grade Corp Bonds1%

Contacts

1 of 1
  • Elliott Appel

    Elliott Appel

    Founder and Financial PlannerCRD 5926520

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth