NAYLOR ASSET MANAGEMENT, LLC

RIASEC Registered
Total AUM
$42M
Discretionary
$0
0% of AUM
Avg account
$233K
Accounts
180
Employees
2
Advisory reps
1

Firm details

Headquarters
BLOOMINGTON, Minnesota
CRD number
179536
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI71.43%
  • Individuals28.57%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Naylor Asset Management, LLC is an independent registered investment adviser organized to serve individual and family clients and a small-business segment. The firm emphasizes financial planning and portfolio management rather than discretionary trading: its reported assets are held on a non‑discretionary basis, which indicates clients retain final trading authority while the adviser provides allocation advice and model recommendations. Investment activity centers on pooled public funds and mutual funds for core exposure, supplemented by targeted alternative allocations across real estate, managed futures, commodities and oil & gas. Fee arrangements combine a percentage of assets under management with hourly fees for planning or consulting work. The firm does not characterize itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 88%, US Government Bonds 4%, State & Local Bonds 4%, Exchange Traded Equities 2%, Cash & Cash Equivalents 2%88%
  • Public Funds/Mutual Funds88%
  • US Government Bonds4%
  • State & Local Bonds4%
  • Exchange Traded Equities2%
  • Cash & Cash Equivalents2%

Contacts

1 of 1
  • GREGORY NAYLOR

    PresidentCRD 3250559

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

BLOOMINGTON, MN

HENNEPIN

Location

BLOOMINGTON, MN

Headquartered in BLOOMINGTON, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
HENNEPIN
Address
3800 American Blvd W
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth