KEYSTONE FINANCIAL GROUP, LLC

RIASEC RegisteredEst. 2014

Total AUM

$2.3B

Discretionary

$2.3B

99% of AUM

Avg account

$353K

Accounts

6,628

Employees

Advisory reps

Firm details

Headquarters: Lexington, Kentucky
CRD number: 170201
Registered since: February 26, 2014
Website: www.keystoneky.com
Custodians: LPL FINANCIAL LLC, CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI50.93%
Individuals47.55%
Corporations / Businesses1.29%
Charitable Organizations0.23%
Services: Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Keystone Financial Group, LLC is an independent, SEC‑registered registered investment adviser formed as an LLC and operating as a hybrid advisory and broker‑dealer/insurance business. The firm serves both individual and family clients as well as institutional accounts, offering financial planning, portfolio management for individuals and small businesses, and educational workshops. Its fee arrangements include asset‑based fees alongside hourly and fixed‑fee engagements. Keystone does not position itself as an ESG‑focused allocator. The firm allocates to third‑party alternative managers rather than acting as a capital allocator itself. It also conducts securities brokerage and insurance brokerage activities through registered representative relationships with broker‑dealers. Keystone received a Citywire mention in 2020 as part of the "50 Growers Across America" recognition.