Keystone Financial Group, LLC

RIASEC RegisteredEst. 2014
Total AUM
$2.3B
Discretionary
$2.3B
99% of AUM
Avg account
$353K
Accounts
6,628
Employees
49
Advisory reps
34

Firm details

Headquarters
Lexington, Kentucky
CRD number
170201
Registered since
February 26, 2014
Website
www.keystoneky.com
Custodians
LPL FINANCIAL LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI50.93%
  • Individuals47.55%
  • Corporations / Businesses1.29%
  • Charitable Organizations0.23%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Keystone Financial Group, LLC is an independent registered investment adviser formed in 2014 and owned by an individual. The firm serves both individual and family clients as well as institutional accounts. Its advisory practice centers on financial planning, portfolio management for individuals and small businesses, and investor education through seminars and workshops. Keystone also operates as a registered representative of a broker‑dealer and as an insurance broker, and offers fee arrangements that include a percentage of AUM, hourly charges, and fixed fees. The firm does not position itself as a capital allocator and is not an active ESG investor. In 2020 Keystone received a Citywire mention among a list titled “50 Growers Across America.”

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Read the full firm profile in FINTRX →

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 65%, Public Funds/Mutual Funds 25%, Cash & Cash Equivalents 6%, Other 3%, State & Local Bonds 1%65%
  • Exchange Traded Equities65%
  • Public Funds/Mutual Funds25%
  • Cash & Cash Equivalents6%
  • Other3%
  • State & Local Bonds1%

Contacts

3 of 34
  • Eugene Richardson

    Eugene Richardson

    Financial Advisor and Registered RepresentativeCRD 1197490

  • Tobin Jenkins

    Tobin Jenkins

    Financial PlannerCRD 4654943

  • Joseph Smith

    Joseph Smith

    Senior Financial AdvisorCRD 3025608

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 362

Active vs passive

$1.2B in ETFs

Passive

67%

$833M

Active

17%

$414M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$80.5M107,8386.46%
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Location

Primary office

Lexington, KY

Fayette

Location

Lexington, KY

Headquartered in Lexington, KY, anchoring the Lexington-Fayette--Richmond--Frankfort, KY metro in the South.

Metro area
Lexington-Fayette--Richmond--Frankfort, KY
Region
South
County
Fayette
Address
527 Wellington Way
Time zone
CT (UTC-6)
Office locations

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