Keystone Financial Group, LLC

RIASEC Registered
Total AUM
$2.3B
Discretionary
$2.3B
99% of AUM
Avg account
$353K
Accounts
6,628
Employees
49
Advisory reps
34

Firm details

Headquarters
Lexington, Kentucky
CRD number
170201
Registered since
February 26, 2014
Custodians
LPL FINANCIAL LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI50.93%
  • Individuals47.55%
  • Corporations / Businesses1.29%
  • Charitable Organizations0.23%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Keystone Financial Group, LLC is an independent registered investment adviser that provides planning and portfolio management to individuals, families and select institutional clients. The firm is SEC-registered (registration year: 2014) and bills clients using a combination of asset-based fees, hourly charges and fixed fees. Core advisory services include financial planning, portfolio management for individuals and small businesses, and client education through seminars and workshops. Keystone received a Citywire mention in 2020 as one of "50 Growers Across America."

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 65%, Public Funds/Mutual Funds 25%, Cash & Cash Equivalents 6%, Other 3%, State & Local Bonds 1%65%
  • Exchange Traded Equities65%
  • Public Funds/Mutual Funds25%
  • Cash & Cash Equivalents6%
  • Other3%
  • State & Local Bonds1%

Contacts

3 of 34
  • Eddie Cox

    Registered RepresentativeCRD 4314423

  • James Young Ii

    James Young Ii

    Financial AdvisorCRD 4337655

  • Michael Kretz

    Michael Kretz

    Co-FounderCRD 4440636

Unlock 31 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 361

Active vs passive

$1.2B in ETFs

Passive

67%

$833M

Active

17%

$414M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$80.5M107,8386.46%

Location

Primary office

Lexington, KY

Fayette

Location

Lexington, KY

Headquartered in Lexington, KY, anchoring the Lexington-Fayette--Richmond--Frankfort, KY metro in the South.

Metro area
Lexington-Fayette--Richmond--Frankfort, KY
Region
South
County
Fayette
Address
527 Wellington Way
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth