Keystone Financial Group, Inc.

RIASEC RegisteredEst. 2021
Total AUM
$247M
Discretionary
$247M
100% of AUM
Avg account
$393K
Accounts
630
Employees
7
Advisory reps
7

Firm details

Headquarters
Atlanta, Georgia
CRD number
129301
Registered since
June 4, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI77.96%
  • Individuals16.77%
  • Pension & Profit Sharing Plans3.46%
  • Charitable Organizations0.99%
  • Corporations / Businesses0.49%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Keystone Financial Group, Inc. is an independent registered investment adviser and corporate entity primarily serving individuals, families and institutional clients. Founded as an SEC-registered adviser in 2021 and owned by an individual, the firm combines financial planning and portfolio management for both personal and business/institutional clients with insurance brokerage services. Its advisory work spans financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and pension consulting. Keystone lists an accountant among its industry affiliations and does not position itself as an ESG-focused or multi-state adviser. Keystone charges a mix of fee structures that include a percentage of assets under management, hourly fees and fixed fees. The firm is not classified as a capital allocator; it relies on external managers when accessing alternative investment strategies.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 77%, Public Funds/Mutual Funds 10%, State & Local Bonds 8%, Investment Grade Corp Bonds 2%, Cash & Cash Equivalents 2%, US Government Bonds 1%77%
  • Exchange Traded Equities77%
  • Public Funds/Mutual Funds10%
  • State & Local Bonds8%
  • Investment Grade Corp Bonds2%
  • Cash & Cash Equivalents2%

Owners & executives

3 of 4
  • Andrew Gilbert

    Andrew Gilbert

    Chief Investment OfficerCRD 5712292

  • Gary Fortier

    Gary Fortier

    Chief Compliance OfficerCRD 4719645

  • Rhonda Gilbert

    Rhonda Gilbert

    Chief Executive OfficerCRD 3139095

Unlock 1 more executives

Contacts

3 of 3
  • Jose Chavez Cuellar

    Investment Adviser RepresentativeCRD 8072918

  • Nancy Houska

    Nancy Houska

    Investment Advisor RepresentativeCRD 5536254

  • Ryan Mccafferty

    Ryan Mccafferty

    Financial AdvisorCRD 6365889

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Atlanta, GA

Fulton

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
Fulton
Address
6849 Peachtree Dunwoody Rd
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth