JULIEN PLANNING, LLC

RIASEC Registered
Total AUM
$37M
Discretionary
$37M
100% of AUM
Avg account
$480K
Accounts
77
Employees
1
Advisory reps
1

Firm details

Headquarters
HACKENSACK, New Jersey
CRD number
285994
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI54.73%
  • Individuals45.27%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Julien Planning, LLC is a small, independent registered investment adviser organized as a limited liability company and owned by an individual. The firm focuses on households and family clients, offering financial planning, portfolio management for individuals and small businesses, selection of third‑party advisers, and client education through seminars and workshops. Its fee model includes a percentage of assets under management, hourly billing and fixed fees, and the firm acts as a capital allocator—implementing portfolios through external managers and pooled vehicles rather than relying solely on in‑house proprietary strategies. Investment implementation tilts toward public pooled vehicles, with public funds/mutual funds representing the largest single bucket of assets. The firm disclaims active ESG investing and is not positioned as a multi‑state or pension consultant adviser. Custody and execution are concentrated at Charles Schwab, which holds the firm’s reported assets.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 60%, Exchange Traded Equities 29%, Cash & Cash Equivalents 11%60%
  • Public Funds/Mutual Funds60%
  • Exchange Traded Equities29%
  • Cash & Cash Equivalents11%

Owners & executives

1 of 1
  • BRUCE JULIEN

    Managing Member And Chief Compliance OfficerCRD 2175206

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

HACKENSACK, NJ

BERGEN

Location

HACKENSACK, NJ

Headquartered in HACKENSACK, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
BERGEN
Address
2 University Plz
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth