JULIEN PLANNING, LLC
Firm details
- Headquarters
- HACKENSACK, New Jersey
- CRD number
- 285994
- Website
- www.401kawareness.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI54.73%
- Individuals45.27%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops
Firm profile
FINTRXOverview
Julien Planning, LLC is a small, independent registered investment adviser organized as a limited liability company and owned by an individual. The firm focuses on households and family clients, offering financial planning, portfolio management for individuals and small businesses, selection of third‑party advisers, and client education through seminars and workshops. Its fee model includes a percentage of assets under management, hourly billing and fixed fees, and the firm acts as a capital allocator—implementing portfolios through external managers and pooled vehicles rather than relying solely on in‑house proprietary strategies. Investment implementation tilts toward public pooled vehicles, with public funds/mutual funds representing the largest single bucket of assets. The firm disclaims active ESG investing and is not positioned as a multi‑state or pension consultant adviser. Custody and execution are concentrated at Charles Schwab, which holds the firm’s reported assets.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds60%
- Exchange Traded Equities29%
- Cash & Cash Equivalents11%
Owners & executives
1 of 1BRUCE JULIEN
Managing Member And Chief Compliance OfficerCRD 2175206
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
HACKENSACK, NJ
BERGEN
Location
HACKENSACK, NJ
Headquartered in HACKENSACK, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.
- Metro area
- New York-Newark, NY-NJ-CT-PA
- Region
- Northeast
- County
- BERGEN
- Address
- 2 University Plz
- Time zone
- ET (UTC-5)
- Office locations
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