JOY Equity Management LLC

RIASEC Registered
Total AUM
$9.2M
Discretionary
$9.2M
100% of AUM
Avg account
$767K
Accounts
12
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
335009
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Individuals54.35%
  • HNWI45.65%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

JOY Equity Management LLC is a small, independent registered investment adviser focused on advice and discretionary portfolio management for individuals and families, with an emphasis on equity exposure. The firm pairs financial planning with active portfolio management for individual and small-business clients, charging a combination of AUM-based fees and hourly advice fees. JOY Equity Management is not positioned as a multi-state or pension consultant, and it does not characterize itself as an ESG-focused allocator. The firm runs a concentrated, equity-first strategy. Its reported asset mix shows a strong tilt toward exchange-traded securities, and its practice is built around managing relatively compact relationships—deep, hands-on advice for a limited client base rather than broad institutional distribution or capital markets business.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 95%, Cash & Cash Equivalents 5%95%
  • Exchange Traded Equities95%
  • Cash & Cash Equivalents5%

Contacts

1 of 1
  • Jonathan Cooper

    Jonathan Cooper

    Managing MemberCRD 5203579

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth