Ironwood Investment Counsel, LLC

RIASEC RegisteredEst. 2001
Total AUM
$1.8B
Discretionary
$1.8B
100% of AUM
Avg account
$696K
Accounts
2,525
Employees
22
Advisory reps
12

Firm details

Headquarters
Scottsdale, Arizona
CRD number
110623
Registered since
March 6, 2001
Custodians
CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM
Client types
  • HNWI77.9%
  • Individuals12.09%
  • Other Investment Advisers5.5%
  • Charitable Organizations1.7%
  • Pension & Profit Sharing Plans1.59%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Ironwood Investment Counsel, LLC is an independent, SEC‑registered registered investment adviser that has operated since 2001. The firm is organized as an LLC, owned by an individual principal, and positions itself as a capital allocator serving both individuals/families and institutional clients. Its business model is fee‑based, charging a percentage of assets under management, and its stated advisory services include financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and the selection of other advisers. The firm self-identifies as an active ESG investor, suggesting environmental, social, or governance factors are considered in its investment process.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 33%, Public Funds/Mutual Funds 33%, State & Local Bonds 11%, Investment Grade Corp Bonds 8%, US Government Bonds 6%, Cash & Cash Equivalents 5%, Non-Exchange Traded Equities 2%, Non-Investment Grade Corp Bonds 1%33%
  • Exchange Traded Equities33%
  • Public Funds/Mutual Funds33%
  • State & Local Bonds11%
  • Investment Grade Corp Bonds8%
  • US Government Bonds6%

Contacts

3 of 12
  • Bruce Williams

    Bruce Williams

    PartnerCRD 4524288

  • Richard Antonio

    Richard Antonio

    Senior AssociateCRD 7722180

  • Brian Jackson

    Brian Jackson

    Portfolio ManagerCRD 4714781

Unlock 9 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 79

Active vs passive

$196M in ETFs

Passive

75%

$147M

Active

15%

$48.9M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB FUNDAMENTAL US SMALL COMPANY ETF (FNDA)SchwabPassiveSmall Blend$34.5M907,29017.64%

Location

Primary office

Scottsdale, AZ

Maricopa

Location

Scottsdale, AZ

Headquartered in Scottsdale, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.

Metro area
Phoenix-Mesa, AZ
Region
West
County
Maricopa
Address
6263 N Scottsdale Rd
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth