INTEGRITY ADVISORY SOLUTIONS

RIASEC RegisteredEst. 2022
Total AUM
$1.1B
Discretionary
$1.1B
100% of AUM
Avg account
$266K
Accounts
4,143
Employees
113
Advisory reps
119

Firm details

Headquarters
DALLAS, Texas
CRD number
288817
Registered since
January 20, 2022
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI57.74%
  • Individuals39.43%
  • Corporations / Businesses2.28%
  • Pension & Profit Sharing Plans0.51%
  • State / Municipal Government0.03%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Integrity Advisory Solutions is an independent, SEC-registered registered investment adviser organized as an LLC. The firm presents itself as a capital allocator serving both individual and family clients as well as institutional accounts. Core offerings include financial planning, discretionary portfolio management for individuals and small businesses, pension consulting and the selection of third‑party advisers. Compensation structures include percentage-of-AUM fees alongside hourly and fixed-fee engagements. The firm signals an active ESG orientation and uses outside managers to access specialized strategies. It lists affiliations with broker-dealers and insurance firms and identifies capacity to act as a pension consultant and other investment intermediary roles.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 74%, Exchange Traded Equities 11%, US Government Bonds 5%, Non-Investment Grade Corp Bonds 3%, Cash & Cash Equivalents 1%74%
  • Public Funds/Mutual Funds74%
  • Exchange Traded Equities11%
  • US Government Bonds5%
  • Non-Investment Grade Corp Bonds3%
  • Cash & Cash Equivalents1%

Owners & executives

3 of 6
  • Ronald Morrison

    Founder & CEOCRD 7899354

  • SANFORD FISCH

    CEOCRD 4357832

  • Sabrina Frank

    Co-Founder & COOCRD 8239823

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Contacts

3 of 113
  • Eric Ridley

    AttorneyCRD 7961902

  • YVONNE NOVAK

    Advisory Solutions ConsultantCRD 2155243

  • Robert Knotts

    Investment Advisor RepresentativeCRD 6649595

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 200

Active vs passive

$784M in ETFs

Passive

32%

$247M

Active

64%

$537M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US CORE EQUITY 2 ETF (DFAC)DimensionalActiveLarge Blend$117M3,018,68214.95%

Location

Primary office

DALLAS, TX

DALLAS

Location

DALLAS, TX

Headquartered in DALLAS, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
DALLAS
Address
1445 Ross Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth