INFINITY FINANCIAL PLANNING

RIASEC Registered
Total AUM
$2.7M
Discretionary
$2.7M
100% of AUM
Avg account
$274K
Accounts
10
Employees
1
Advisory reps
1

Firm details

Headquarters
LOS BANOS, California
CRD number
305590
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Infinity Financial Planning is a small, independent registered investment adviser organized as a limited liability company and owned by an individual. The firm focuses on financial planning and discretionary portfolio management for individuals and small businesses, with a client base concentrated on individual and family relationships. Fee arrangements include a blended model of percentage-of-AUM, hourly charges, and fixed fees, giving the firm flexibility to serve clients with both ongoing investment management and project-based planning work. Investment activity emphasizes public equity exposure. Exchange-traded equities are the dominant allocation, and the firm appears to build portfolios from liquid, publicly traded instruments (ETFs and/or individual stocks) supplemented by mutual funds. Infinity Financial Planning is not positioned as an allocator to third-party alternative fund managers, does not identify as an active ESG investor, and does not report pension consultant or multi-state adviser activity.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 65%, Investment Grade Corp Bonds 15%, Cash & Cash Equivalents 10%, US Government Bonds 5%, State & Local Bonds 5%65%
  • Exchange Traded Equities65%
  • Investment Grade Corp Bonds15%
  • Cash & Cash Equivalents10%
  • US Government Bonds5%
  • State & Local Bonds5%

Contacts

1 of 1
  • GRACIANO RUBIO

    FounderCRD 6836972

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

LOS BANOS, CA

MERCED

Location

LOS BANOS, CA

Headquartered in LOS BANOS, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
MERCED
Address
1220 E St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth