BLUE CANYON WEALTH
Firm details
- Headquarters
- SOUTH PASADENA, California
- CRD number
- 292525
- Website
- strategicchoices.com
- Custodians
- BETTERMENT, VESTWELL, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- Individuals100%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Blue Canyon Wealth is a small, independent registered investment adviser organized as a corporation and owned by an individual. The firm focuses on serving individual and family clients, providing financial planning, portfolio management for individuals and small businesses, and selection of other advisers. Its business model combines percentage-of-AUM and fixed-fee billing, and it identifies itself as a capital allocator — meaning it sources and places capital with outside managers for certain strategies. Investment positioning is equity‑oriented and liquid‑market focused: the firm’s reported assets are concentrated in exchange‑traded equities, which implies a preference for stocks and ETFs as the primary vehicles for client exposures. Blue Canyon Wealth does not report active ESG investing and operates on a single‑state basis, with advisory relationships that appear largely non‑discretionary. The firm maintains an insurance company affiliation and uses annuities among its available solutions, which suggests a mix of retirement and income‑oriented planning alongside growth allocations.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities100%
Contacts
1 of 1ALVIN PARRA
President and FounderCRD 5449273
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SOUTH PASADENA, CA
LOS ANGELES
Location
SOUTH PASADENA, CA
Headquartered in SOUTH PASADENA, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- LOS ANGELES
- Address
- 1445 Huntington Dr
- Time zone
- PT (UTC-8)
- Office locations
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