BLUE CANYON WEALTH

RIASEC Registered
Total AUM
$2.9M
Discretionary
$0
0% of AUM
Avg account
$66.9K
Accounts
43
Employees
1
Advisory reps
1

Firm details

Headquarters
SOUTH PASADENA, California
CRD number
292525
Custodians
BETTERMENT, VESTWELL, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Blue Canyon Wealth is a small, independent registered investment adviser organized as a corporation and owned by an individual. The firm focuses on serving individual and family clients, providing financial planning, portfolio management for individuals and small businesses, and selection of other advisers. Its business model combines percentage-of-AUM and fixed-fee billing, and it identifies itself as a capital allocator — meaning it sources and places capital with outside managers for certain strategies. Investment positioning is equity‑oriented and liquid‑market focused: the firm’s reported assets are concentrated in exchange‑traded equities, which implies a preference for stocks and ETFs as the primary vehicles for client exposures. Blue Canyon Wealth does not report active ESG investing and operates on a single‑state basis, with advisory relationships that appear largely non‑discretionary. The firm maintains an insurance company affiliation and uses annuities among its available solutions, which suggests a mix of retirement and income‑oriented planning alongside growth allocations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 100%100%
  • Exchange Traded Equities100%

Contacts

1 of 1
  • ALVIN PARRA

    ​President and FounderCRD 5449273

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SOUTH PASADENA, CA

LOS ANGELES

Location

SOUTH PASADENA, CA

Headquartered in SOUTH PASADENA, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
LOS ANGELES
Address
1445 Huntington Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth