HISTOR INVESTING, LLC

RIASEC Registered
Total AUM
$28.6M
Discretionary
$0
0% of AUM
Avg account
$1.7M
Accounts
17
Employees
1
Advisory reps
1

Firm details

Headquarters
WILLIAMSBURG, Virginia
CRD number
156866
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC, THE VANGUARD GROUP, INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI93.92%
  • Charitable Organizations4.2%
  • Individuals1.88%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Histor Investing, LLC is a small independent registered investment adviser structured as a limited liability company that serves both individual and institutional clients. The firm emphasizes advice-driven relationships: its reported activities include financial planning, portfolio management for individuals and small businesses as well as for businesses and institutions, and investor education through publications and seminars. Business registrations list accounting and other financial product sales as part of its activities, which suggests a practice that blends advisory work with tax or bookkeeping-related services. Investment approach appears conservative and conventional: the largest single asset class reported is public funds and mutual funds, suggesting a core allocation built around pooled products rather than direct-stock concentrated portfolios or broad deployment into private-market strategies. The firm is not flagged as an active ESG investor and is not identified as a capital allocator to external alternative managers, which aligns with a model that favors managed mutual fund sleeves and annuity products for client exposures. Fee arrangements are mixed—percentage of AUM, hourly and fixed fees are all used—indicating flexibility in pricing across different client engagements, from ongoing asset management to project-based planning work. The adviser is not registered as a multi-state adviser and is not listed as a pension consultant or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 46%, Cash & Cash Equivalents 45%, US Government Bonds 5%, Exchange Traded Equities 4%46%
  • Public Funds/Mutual Funds46%
  • Cash & Cash Equivalents45%
  • US Government Bonds5%
  • Exchange Traded Equities4%

Contacts

1 of 1
  • CHERYL NESTER

    Founder and Managing MemberCRD 1062277

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

WILLIAMSBURG, VA

JAMES CITY

Location

WILLIAMSBURG, VA

Headquartered in WILLIAMSBURG, VA, anchoring the Virginia Beach-Norfolk, VA-NC metro in the South.

Metro area
Virginia Beach-Norfolk, VA-NC
Region
South
County
JAMES CITY
Address
430 McLaws Cir
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth