HIGHLANDS WEALTH ADVISORS, LLC

RIASEC Registered
Total AUM
$33.3M
Discretionary
$33.3M
100% of AUM
Avg account
$476K
Accounts
70
Employees
1
Advisory reps
2

Firm details

Headquarters
SAN DIEGO, California
CRD number
156428
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI72.08%
  • Individuals27.92%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Highlands Wealth Advisors, LLC is a small, privately owned advisory firm that focuses on portfolio management for individuals and small businesses. The firm operates as an LLC with an owner-classified as an individual and charges clients on a percentage-of-AUM fee basis. Its client base is retail-focused rather than institutional: individuals and families are the primary population served. Highlands does not identify as an active ESG investor, is not positioned as a pension consultant, and does not report being a multi-state or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 48%, US Government Bonds 22%, Exchange Traded Equities 21%, Cash & Cash Equivalents 5%, State & Local Bonds 3%, Investment Grade Corp Bonds 1%48%
  • Public Funds/Mutual Funds48%
  • US Government Bonds22%
  • Exchange Traded Equities21%
  • Cash & Cash Equivalents5%
  • State & Local Bonds3%

Contacts

2 of 2
  • ELLEN GORDON

    InvestorCRD 5898682

  • PETER GORDON

    Founding PrincipalCRD 5610258

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

SAN DIEGO, CA

SAN DIEGO

Location

SAN DIEGO, CA

Headquartered in SAN DIEGO, CA, in the West of the United States.

Region
West
County
SAN DIEGO
Address
9920 Pacific Heights Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth