HIGHLAND FINANCIAL ADVISORS, LLC

RIASEC RegisteredEst. 2005
Total AUM
$640M
Discretionary
$640M
100% of AUM
Avg account
$556K
Accounts
1,151
Employees
12
Advisory reps
8

Firm details

Headquarters
WAYNE, New Jersey
CRD number
125838
Registered since
June 23, 2005
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI79.71%
  • Individuals11.05%
  • Pension & Profit Sharing Plans8.75%
  • Charitable Organizations0.5%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Highland Financial Advisors, LLC is an independent, individually owned registered investment adviser that has been operating since 2005. The firm serves both individual and family clients as well as institutional and business accounts, offering financial planning, portfolio management for individuals, small businesses and institutions, pension consulting, and educational workshops. Its fee arrangements include both percentage-of-assets and fixed-fee engagements. The firm reports no active ESG investing focus and is not registered as a multi-state adviser. Highland lists an industry affiliation with an accountant, suggesting access to tax or accounting expertise alongside its advisory services.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 75%, Private Funds 10%, Exchange Traded Equities 9%, Cash & Cash Equivalents 6%75%
  • Public Funds/Mutual Funds75%
  • Private Funds10%
  • Exchange Traded Equities9%
  • Cash & Cash Equivalents6%

Contacts

3 of 8
  • REED FRAASA

    Founder & Wealth AdvisorCRD 2063878

  • AnnaMarie Mock

    Partner, Wealth AdvisorCRD 7053621

  • Sean Gallagher

    Associate Wealth AdvisorCRD 6890312

Unlock 5 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 52

Active vs passive

$411M in ETFs

Passive

38%

$155M

Active

42%

$255M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$42M548,40410.22%

Location

Primary office

WAYNE, NJ

PASSAIC

Location

WAYNE, NJ

Headquartered in WAYNE, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
PASSAIC
Address
1680 Route 23
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth