Herold Advisors, Inc.
Firm details
- Headquarters
- New York, New York
- CRD number
- 105090
- Registered since
- January 2, 1976
- Website
- heroldlantern.com
- Custodians
- PERSHING LLC
- Fee structure
- Percentage of AUM, Other
- Client types
- HNWI69.15%
- Individuals25.64%
- Pension & Profit Sharing Plans3.58%
- Corporations / Businesses1.63%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPublication of Periodicals
Firm profile
FINTRXOverview
Herold Advisors, Inc. is an independent registered investment adviser that has been SEC-registered since 1976. The firm operates as a corporation and combines advisory services with broker-dealer and insurance brokerage activities. Its client base spans individuals and families as well as institutional and business clients. Advisory services include portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and the publication of periodicals or newsletters. The firm does not identify as a capital allocator and does not list ESG investing as an active focus.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Non-Exchange Traded Equities78%
- Public Funds/Mutual Funds15%
- Cash & Cash Equivalents5%
- State & Local Bonds1%
- Investment Grade Corp Bonds1%
Owners & executives
FINTRXContacts
FINTRXWealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 104Active vs passive
$189M in ETFs
44%
$83.5M
54%
$106M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| DIMENSIONAL US EQUITY MARKET ETF (DFUS) | Dimensional | Active | Large Blend | $12.8M | 154,403 | 6.77% |
Location
New York, NY
New York
Location
New York, NY
Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.
- Metro area
- New York-Newark, NY-NJ-CT-PA
- Region
- Northeast
- County
- New York
- Address
- 711 3rd Ave
- Time zone
- ET (UTC-5)
- Office locations
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