Herold Advisors, Inc.
Firm details
- Headquarters
- New York, New York
- CRD number
- 105090
- Registered since
- January 2, 1976
- Website
- heroldlantern.com
- Custodians
- PERSHING LLC
- Fee structure
- Percentage of AUM, Other
- Client types
- HNWI69.15%
- Individuals25.64%
- Pension & Profit Sharing Plans3.58%
- Corporations / Businesses1.63%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPublication of Periodicals
Firm profile
FINTRXOverview
Herold Advisors, Inc. is an independent registered investment adviser that has been operating since the 1970s. The firm serves both individual and family clients as well as institutional accounts and combines advisory services with broker-dealer and insurance-broker activity. Its advisory work spans discretionary portfolio management for individuals, small businesses and institutions, and the firm also publishes investment periodicals or newsletters. Compensation is primarily fee-based (percentage of AUM) alongside other fee arrangements. The firm is organized as a domestic corporation and is not a multi-state, pension-consulting, or related-adviser entity.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Non-Exchange Traded Equities78%
- Public Funds/Mutual Funds15%
- Cash & Cash Equivalents5%
- State & Local Bonds1%
- Investment Grade Corp Bonds1%
Owners & executives
2 of 2
Lawrence Herold
Chief Operating OfficerCRD 870531
Kevin Leahy
Independent ContractorCRD 1876741
Contacts
3 of 14
Tyler Turtoro
Financial AdvisorCRD 5872949
Michael Bottoni
Registered Investment Advisor RepresentativeCRD 8074681
Hunter Lanton
Registered Investment Advisor RepresentativeCRD 7626488
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 107Active vs passive
$187M in ETFs
44%
$81.3M
55%
$106M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| DIMENSIONAL US EQUITY MARKET ETF (DFUS) | Dimensional | Active | Large Blend | $12.2M | 148,859 | 6.53% |
Location
New York, NY
New York
Location
New York, NY
Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.
- Metro area
- New York-Newark, NY-NJ-CT-PA
- Region
- Northeast
- County
- New York
- Address
- 711 3rd Ave
- Time zone
- ET (UTC-5)
- Office locations
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