Herndon Investment Management, LLC
Firm details
- Headquarters
- ,
- CRD number
- 309564
- Fee structure
- Percentage of AUM
- Client types
- HNWI70.3%
- Individuals29.7%
- Services
- Portfolio Management for Individuals
Firm profile
FINTRXOverview
Herndon Investment Management, LLC is a small, equity-focused registered investment adviser serving individual and family clients and small businesses. The firm charges fees based on a percentage of assets under management and provides discretionary portfolio management as its primary advisory activity. Its filings show a clear preference for exchange-traded equities as the center of its allocation strategy, and the firm manages assets through separately managed account structures rather than large pooled vehicles. The adviser is structured as a limited liability company and is owned by an individual. Herndon Investment Management emphasizes liquid, publicly traded instruments and appears to build portfolios around equity exposure while tailoring accounts to individual client needs. The adviser is not flagged as an active ESG investor and does not operate as a multistate or pension consultant adviser in its reported profile.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities62%
- US Government Bonds20%
- Other10%
- Cash & Cash Equivalents8%
Contacts
1 of 1Bradley Herndon
PresidentCRD 4619355
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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