HERITAGE ADVISORS GROUP, INC.

RIASEC Registered
Total AUM
$87.7M
Discretionary
$85.2M
97% of AUM
Avg account
$165K
Accounts
532
Employees
5
Advisory reps
3

Firm details

Headquarters
ALTAMONTE SPIRNGS, Florida
CRD number
307283
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI54.22%
  • Individuals44.04%
  • Pension & Profit Sharing Plans1.05%
  • Charitable Organizations0.56%
  • Corporations / Businesses0.13%
Services
Financial PlanningPortfolio Management for IndividualsPublication of Periodicals

Firm profile

FINTRX

Overview

Heritage Advisors Group, Inc. is an independent registered investment adviser that primarily serves individual, family and select institutional clients. The firm combines financial planning and portfolio management for individuals and small businesses with periodic client communications, including published materials. Its business model is fee-based, using a mix of AUM fees, hourly charges and fixed fees. Heritage is structured as a corporation with individual ownership and manages nearly all client assets on a discretionary basis, indicating a hands-on approach to ongoing portfolio decisions. Investment activity centers on pooled public vehicles as the core of client portfolios. The firm favors mutual funds and similar public funds for broad exposure, and supplements those holdings with fixed income instruments and insurance products where appropriate. Heritage is not identified as an active ESG investor and appears to focus on conventional diversification, income generation and risk management rather than impact or ESG-driven mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 88%, Exchange Traded Equities 7%, Cash & Cash Equivalents 3%, US Government Bonds 1%, State & Local Bonds 1%88%
  • Public Funds/Mutual Funds88%
  • Exchange Traded Equities7%
  • Cash & Cash Equivalents3%
  • US Government Bonds1%
  • State & Local Bonds1%

Contacts

3 of 3
  • JOSEPH MCCANN

    Financial AdvisorCRD 8217110

  • ANTHONY ROSSETTI

    President, Founding MemberCRD 2756049

  • JOHN KELLY

    President, Founding MemberCRD 7230044

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

ALTAMONTE SPIRNGS, FL

SEMINOLE

Location

ALTAMONTE SPIRNGS, FL

Headquartered in ALTAMONTE SPIRNGS, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.

Metro area
Orlando-Lakeland-Deltona, FL
Region
South
County
SEMINOLE
Address
761 Maitland Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth