401K GENERATION

RIASEC RegisteredEst. 2010
Total AUM
$156M
Discretionary
$85.3M
55% of AUM
Avg account
$972K
Accounts
161
Employees
35
Advisory reps
7

Firm details

Headquarters
ALTAMONTE SPIRNGS, Florida
CRD number
154279
Registered since
June 25, 2010
Custodians
CHARLES SCHWAB & CO., INC., AMERICAN TCS
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI45.49%
  • Individuals31.05%
  • Pension & Profit Sharing Plans20.97%
  • Corporations / Businesses2.49%
Services
Portfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

401k Generation is a boutique investment adviser focused on serving individuals, families and institutional retirement clients with a mix of delegated portfolio management and advisory consulting. The firm combines a mutual-fund-centric core with selective allocations to external alternative managers, and it also provides pension consulting and manager selection services for plan sponsors. Fee arrangements include both percentage-of-AUM and fixed-fee engagements, which aligns with the mix of discretionary portfolio mandates and consulting relationships the firm maintains. Investment preference skews toward public funds and mutual funds as the primary building blocks for client portfolios — that asset class represents the largest single allocation on the books — while the firm supplements core exposures with hedge funds and managed futures to pursue diversification and return enhancement. The adviser reports both discretionary and non-discretionary relationships, reflecting a blend of fully delegated accounts and accounts where clients or plan sponsors retain decision authority.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 51%, Exchange Traded Equities 47%, US Government Bonds 1%, Cash & Cash Equivalents 1%51%
  • Public Funds/Mutual Funds51%
  • Exchange Traded Equities47%
  • US Government Bonds1%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • brenda kincaid

    Chief Operating OfficerCRD 7280581

Contacts

3 of 6
  • Eric Stauffer

    Financial Advisor and Registered RepresentativeCRD 6721040

  • Dyllan Mastrodicasa

    Associate AdvisorCRD 7602154

  • KELLI ROJAS

    OwnerCRD 4746719

Unlock 3 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

ALTAMONTE SPIRNGS, FL

SEMINOLE

Location

ALTAMONTE SPIRNGS, FL

Headquartered in ALTAMONTE SPIRNGS, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.

Metro area
Orlando-Lakeland-Deltona, FL
Region
South
County
SEMINOLE
Address
237 S Westmonte Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth