HEISNER FINANCIAL, LLC

RIASEC Registered
Total AUM
$40.4M
Discretionary
$0
0% of AUM
Avg account
$940K
Accounts
43
Employees
1
Advisory reps
1

Firm details

Headquarters
SAINT LOUIS, Missouri
CRD number
112989
Custodians
NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI100%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Heisner Financial, LLC is an independent registered investment adviser focused on individuals and families, offering financial planning and portfolio management for retail clients and small businesses. The firm operates under an accounting practice, which suggests integration of tax-aware planning into its investment advice. Fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements, giving flexibility for both ongoing advisory relationships and project-based work. Investment activity centers on public mutual funds as the dominant vehicle, supplemented by income-oriented instruments such as corporate debt and annuities. Heisner Financial reports all assets as non‑discretionary, meaning the firm primarily provides advice and implements strategies with client approval rather than trading on discretionary authority. The adviser does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 85%, Exchange Traded Equities 3%, US Government Bonds 2%, Other 2%, Non-Exchange Traded Equities 1%, State & Local Bonds 1%, Sovereign Bonds 1%, Investment Grade Corp Bonds 1%, Non-Investment Grade Corp Bonds 1%, Derivatives 1%, Private Funds 1%, Cash & Cash Equivalents 1%85%
  • Public Funds/Mutual Funds85%
  • Exchange Traded Equities3%
  • US Government Bonds2%
  • Other2%
  • Non-Exchange Traded Equities1%

Contacts

1 of 1
  • CHARLES HEISNER

    Owner / Financial ConsultantCRD 4405423

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SAINT LOUIS, MO

SAINT LOUIS

Location

SAINT LOUIS, MO

Headquartered in SAINT LOUIS, MO, anchoring the St. Louis-St. Charles-Farmington, MO-IL metro in the Midwest.

Metro area
St. Louis-St. Charles-Farmington, MO-IL
Region
Midwest
County
SAINT LOUIS
Address
11627 Gravois Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth