25 Financial

RIASEC RegisteredEst. 2022
Total AUM
$545M
Discretionary
$492M
90% of AUM
Avg account
$177K
Accounts
3,075
Employees
19
Advisory reps
9

Firm details

Headquarters
Saint Louis, Missouri
CRD number
317916
Registered since
February 11, 2022
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees, Performance Based Fees, Other
Client types
  • HNWI87.8%
  • Individuals12.11%
  • Charitable Organizations0.09%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

25 Financial is an independent registered investment adviser organized as an LLC and registered with the SEC in 2022. The firm focuses on serving individuals and families and offers a mix of financial planning, portfolio management for individuals and small businesses, and pension consulting services. In addition to advisory work, the firm’s professionals act as registered representatives of a broker-dealer and operate as insurance brokers, indicating a blended advice-and-product distribution model. Fee arrangements reported include asset-based fees, fixed fees, performance-based fees and other fee structures, suggesting flexibility in client billing. Ownership is individual rather than institutional, and the adviser does not position itself as a capital allocator to outside managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 67%, Non-Exchange Traded Equities 26%, Exchange Traded Equities 5%, Cash & Cash Equivalents 2%67%
  • Public Funds/Mutual Funds67%
  • Non-Exchange Traded Equities26%
  • Exchange Traded Equities5%
  • Cash & Cash Equivalents2%

Contacts

3 of 9
  • Sarah Wilson

    Sarah Wilson

    Client Service ManagerCRD 7449285

  • Randall Larson

    Randall Larson

    Partner, Financial AdvisorCRD 5862743

  • Jeffrey Larson

    Jeffrey Larson

    Partner, Financial AdvisorCRD 4836889

Unlock 6 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 48

Active vs passive

$339M in ETFs

Passive

80%

$271M

Active

20%

$67.4M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL INTERNATIONAL STOCK INDEX FUND (VXUS)VanguardPassiveForeign Large Blend$62.3M728,82518.39%

Location

Primary office

Saint Louis, MO

Saint Louis

Location

Saint Louis, MO

Headquartered in Saint Louis, MO, anchoring the St. Louis-St. Charles-Farmington, MO-IL metro in the Midwest.

Metro area
St. Louis-St. Charles-Farmington, MO-IL
Region
Midwest
County
Saint Louis
Address
135 W Adams Ave
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth