Heffernan Advisory, Inc.

RIASEC RegisteredEst. 2006
Total AUM
$410M
Discretionary
$410M
100% of AUM
Avg account
$603K
Accounts
679
Employees
12
Advisory reps
12

Firm details

Headquarters
Flagstaff, Arizona
CRD number
116771
Registered since
September 19, 2006
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Other
Client types
  • HNWI78.88%
  • Individuals18.92%
  • Pension & Profit Sharing Plans1.5%
  • Corporations / Businesses0.7%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Heffernan Advisory, Inc. is an independent registered investment adviser that has been SEC-registered since 2006. The firm serves both individual/family and institutional clients and acts as a capital allocator, blending discretionary portfolio management with financial planning and selection-of-other-advisers services. Its public filings list portfolio management for individuals and small businesses and pension consulting among its advisory activities. Heffernan also identifies as an active ESG investor and uses a mix of fee arrangements (percentage of AUM, fixed fees and other structures).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 96%, Cash & Cash Equivalents 3%, Exchange Traded Equities 1%96%
  • Public Funds/Mutual Funds96%
  • Cash & Cash Equivalents3%
  • Exchange Traded Equities1%

Contacts

3 of 12
  • Tamara Kinney

    Tamara Kinney

    Compliance OfficerCRD 4272821

  • Davis Hoyt

    Davis Hoyt

    Wealth Management AdvisorCRD 6097213

  • Philip Mortimer

    TreasurerCRD 8053569

Unlock 9 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 24

Active vs passive

$113M in ETFs

Passive

9%

$10.3M

Active

91%

$103M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL CORE FIXED INCOME ETF (DFCF)DimensionalActiveIntermediate Core Bond$48.5M1,148,84242.78%

Location

Primary office

Flagstaff, AZ

Coconino

Location

Flagstaff, AZ

Headquartered in Flagstaff, AZ, in the West of the United States.

Region
West
County
Coconino
Address
809 W Riordan Rd
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth