HARDING FINANCIAL GROUP

RIASEC RegisteredEst. 2025
Total AUM
$160M
Discretionary
$160M
100% of AUM
Avg account
$367K
Accounts
437
Employees
5
Advisory reps
3

Firm details

Headquarters
WESTERVILLE, Ohio
CRD number
135731
Registered since
January 23, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI80.21%
  • Individuals16.02%
  • Corporations / Businesses3.78%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Harding Financial Group is an independent registered investment adviser that provides fee-based financial planning and discretionary portfolio management for individuals, families, small businesses and institutions. The firm combines traditional investment management with insurance brokerage capabilities, which shows up in its use of annuities alongside mutual funds. Harding operates with a blended fee model—percentage of AUM plus options for hourly and fixed-fee engagements—so it can support both ongoing portfolio relationships and project-based planning work. Investment activity is centered on public funds and mutual funds as the primary allocation vehicle, with a material portion of assets deployed that way. The adviser reports using third‑party alternative investment managers to supplement traditional holdings; those external alternatives, along with annuities, are incorporated into client strategies for diversification and income generation. Harding is not positioned as a capital allocator and does not list ESG investing as an active focus.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 51%, Cash & Cash Equivalents 35%, Exchange Traded Equities 12%, US Government Bonds 2%51%
  • Public Funds/Mutual Funds51%
  • Cash & Cash Equivalents35%
  • Exchange Traded Equities12%
  • US Government Bonds2%

Contacts

3 of 3
  • Michael Holly

    Financial AdvisorCRD 6981734

  • Bennett Steinfurth

    Investment Adviser RepresentativeCRD 8135180

  • MICHAEL HARDING

    Founder & PresidentCRD 4171553

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

WESTERVILLE, OH

DELAWARE

Location

WESTERVILLE, OH

Headquartered in WESTERVILLE, OH, anchoring the Columbus-Marion-Zanesville, OH metro in the Midwest.

Metro area
Columbus-Marion-Zanesville, OH
Region
Midwest
County
DELAWARE
Address
608 Office Pkwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth