HARBORFRONT FINANCIAL GROUP
Firm details
- Headquarters
- LUDINGTON, Michigan
- CRD number
- 331763
- Registered since
- September 19, 2024
- Custodians
- LPL FINANCIAL LLC
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- Individuals51.66%
- HNWI46.92%
- Pension & Profit Sharing Plans1.04%
- Corporations / Businesses0.25%
- Charitable Organizations0.13%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers
Firm profile
FINTRXOverview
Harborfront Financial Group is an independent, LLC-structured registered investment adviser that began SEC registration in 2024 and is owned by an individual principal. The firm acts as a capital allocator for both individual and institutional clients, combining fee models that include a percentage of assets under management and fixed fees. Its advisory services emphasize financial planning, discretionary portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and selection of outside advisers. Harborfront does not present itself as an active ESG investor and is not registered as a multi-state adviser. Investment practice tilts toward public fund vehicles as the primary building blocks for client portfolios while retaining the capacity to allocate to third‑party alternative managers. The firm uses both discretionary and non‑discretionary mandates, with the bulk of client relationships running on discretionary authority. Harborfront also holds an affiliation in the form of an insurance company relationship that can be integrated into client planning and risk-transfer solutions.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds90%
- Exchange Traded Equities6%
- Cash & Cash Equivalents4%
Contacts
3 of 4ELIZABETH DE KUIPER
Investment RepresentativeCRD 3260861
AUTUMN WITTLIEFF
Financial AdvisorCRD 7476234
MICHAEL CUSTER
Financial PlannerCRD 6875701
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 19Active vs passive
$12.8M in ETFs
26%
$3.4M
70%
$9.5M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| T ROWE PRICE CAPITAL APPRECIATION EQUITY ETF (TCAF) | T. Rowe Price | Active | Large Blend | $2.6M | 66,740 | 19.86% |
Location
LUDINGTON, MI
MASON
Location
LUDINGTON, MI
Headquartered in LUDINGTON, MI, in the Midwest of the United States.
- Region
- Midwest
- County
- MASON
- Address
- 401 W Ludington Ave
- Time zone
- ET (UTC-5)
- Office locations
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