GUARDIAN FINANCIAL, INC.

Overview

Guardian Financial, Inc. is a small, client-focused adviser and insurance broker that manages portfolios primarily for individuals and families and for small businesses. The firm charges a percentage-of-AUM fee and acts as a capital allocator, blending advisory work with insurance brokerage. Its advisory mandate centers on discretionary portfolio management and the selection of third-party advisers, indicating a willingness to outsource specialized strategies while keeping overall client relationships and implementation in-house. Guardian Financial is not an active ESG investor and does not operate as a multi-state adviser. Investment activity is built around public funds and mutual funds as the core allocation tool, with a secondary focus on third-party alternative fund managers for targeted exposure to real estate, commodities and oil & gas. The combination of mutual funds as core sleeve holdings and outsourced alternative allocations suggests a model that emphasizes diversified, manager-driven solutions rather than concentrated direct-stock portfolios.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices