GREENWOOD CAPITAL ASSOCIATES, LLC

RIASEC RegisteredEst. 2001
Total AUM
$1.8B
Discretionary
$1.8B
100% of AUM
Avg account
$2.4M
Accounts
731
Employees
21
Advisory reps
16

Firm details

Headquarters
GREENWOOD, South Carolina
CRD number
115015
Registered since
September 5, 2001
Website
greenwoodcapital.com
Custodians
COMMERCIAL BANK - TRUST DEPT, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Other
Client types
  • Individuals41.39%
  • State / Municipal Government22.46%
  • HNWI16.19%
  • Corporations / Businesses10.44%
  • Charitable Organizations9.04%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Greenwood Capital Associates, LLC is an SEC-registered limited liability company (since 2001) that operates primarily as an insurance broker-dealer and capital allocator for individual, family and institutional clients. The firm combines financial planning and portfolio management with pension consulting, selection of outside advisers and educational workshops. Its advisory fee arrangements include percentage-of-AUM and fixed fees, among other structures. Greenwood reports it is not an active ESG investor and it maintains business affiliations with broker-dealers, banking/thrift institutions, trust companies and insurance firms.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

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Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 37%, US Government Bonds 24%, Public Funds/Mutual Funds 18%, Investment Grade Corp Bonds 10%, State & Local Bonds 6%, Cash & Cash Equivalents 5%37%
  • Exchange Traded Equities37%
  • US Government Bonds24%
  • Public Funds/Mutual Funds18%
  • Investment Grade Corp Bonds10%
  • State & Local Bonds6%

Owners & executives

2 of 2

  • DENISE LOLLIS

    Chief Operating Officer & Chief Compliance OfficerCRD 6261160

  • WALTER TODD

    President, Chief Investment OfficerCRD 3262917

Contacts

3 of 14

  • Brandon Williams

    Associate AdvisorCRD 8093238

  • Karen Smith

    Private Client AdministratorCRD 7005953

  • JOHN WISEMAN

    Director of Fixed IncomeCRD 2235625

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 97

Active vs passive

$323M in ETFs

Passive

71%

$231M

Active

28%

$92.3M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$36.1M55,26511.18%
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Location

Primary office

GREENWOOD, SC

GREENWOOD

Location

GREENWOOD, SC

Headquartered in GREENWOOD, SC, anchoring the Greenville-Spartanburg-Anderson, SC metro in the South.

Metro area
Greenville-Spartanburg-Anderson, SC
Region
South
County
GREENWOOD
Address
425 Main St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth