Great Valley Advisor Group, LLC

RIASEC RegisteredEst. 2011
Total AUM
$10.6B
Discretionary
$8.4B
79% of AUM
Avg account
$286K
Accounts
37,014
Employees
325
Advisory reps
192

Firm details

Headquarters
Berwyn, Pennsylvania
CRD number
123913
Registered since
April 8, 2011
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals50.96%
  • HNWI36.38%
  • Pension & Profit Sharing Plans12.66%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Great Valley Advisor Group, LLC is an independent registered investment adviser organized as an LLC and first registered with the SEC in 2011. It operates as a capital allocator serving a mix of individual and family clients alongside institutional relationships. The firm offers comprehensive advisory services including financial planning, model and bespoke portfolio management for individuals, small businesses and institutions, selection of sub-advisers, and educational seminars. It also performs insurance brokerage as part of its business activities and charges clients via AUM-based fees as well as hourly and fixed-fee engagements. The firm has received industry recognition in recent years, including placements on Forbes’ lists of top RIA firms in 2023 and 2024, a Citywire mention among “50 Growers Across America” in 2026, and inclusion on AdvisorHub’s “50 RIA Firms to Watch” in 2026.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 57%, Public Funds/Mutual Funds 29%, Other 5%, Investment Grade Corp Bonds 4%, US Government Bonds 1%, State & Local Bonds 1%, Non-Investment Grade Corp Bonds 1%, Derivatives 1%, Private Funds 1%, Cash & Cash Equivalents 1%57%
  • Exchange Traded Equities57%
  • Public Funds/Mutual Funds29%
  • Other5%
  • Investment Grade Corp Bonds4%
  • US Government Bonds1%

Owners & executives

3 of 7
  • Joshua Decker

    Joshua Decker

    CEO & PresidentCRD 4189147

  • James Spinelli

    James Spinelli

    Co-Founder and COOCRD 6292205

  • Justin Larson

    Justin Larson

    Chief Investment OfficerCRD 6788990

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Contacts

3 of 185
  • Ricardo Ferreira

    Ricardo Ferreira

    Founding PartnerCRD 5640271

  • Eric Liek

    Eric Liek

    Financial PlannerCRD 5658170

  • Michael Laatsch

    Michael Laatsch

    PresidentCRD 5669860

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 740

Active vs passive

$5.8B in ETFs

Passive

61%

$3.5B

Active

30%

$2.2B

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$146M1,659,1042.53%

Location

Primary office

Berwyn, PA

Chester

Location

Berwyn, PA

Headquartered in Berwyn, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
Chester
Address
920 Cassatt Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth