GRAY PRIVATE WEALTH, LLC

RIASEC RegisteredEst. 2018
Total AUM
$541M
Discretionary
$541M
100% of AUM
Avg account
$1.8M
Accounts
296
Employees
8
Advisory reps
7

Firm details

Headquarters
CANTON, Massachusetts
CRD number
128547
Registered since
March 29, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI77.39%
  • Other10.98%
  • Individuals10.05%
  • Corporations / Businesses1.35%
  • Charitable Organizations0.23%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Gray Private Wealth, LLC is an independent, owner-operated registered investment adviser that began SEC registration in 2018. The firm serves both individual and family clients as well as institutional accounts. Its advisory offering centers on financial planning, portfolio management for individuals and small businesses, and the selection of third-party advisers; the firm also acts as a capital allocator. Compensation is through percentage-of-AUM fees as well as hourly and fixed-fee arrangements. Gray Private Wealth does not identify as an active ESG investor and does not present itself as a multi-state adviser or pension consultant. The firm lists an accountant among its industry affiliations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 56%, Exchange Traded Equities 38%, US Government Bonds 3%, Cash & Cash Equivalents 3%56%
  • Public Funds/Mutual Funds56%
  • Exchange Traded Equities38%
  • US Government Bonds3%
  • Cash & Cash Equivalents3%

Owners & executives

1 of 1
  • JUSTIN KLUNDER

    Partner, Chief Investment OfficerCRD 6318094

Contacts

3 of 6
  • RICHARD HIRSCHEN

    PartnerCRD 6045439

  • JAMES DELEO

    Leading PartnerCRD 5291653

  • KELLY BERARDI

    PartnerCRD 7323148

Unlock 3 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 39

Active vs passive

$189M in ETFs

Passive

100%

$189M

Active

0%

$378K

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$88.8M135,96547.02%

Location

Primary office

CANTON, MA

NORFOLK

Location

CANTON, MA

Headquartered in CANTON, MA, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.

Metro area
Boston-Worcester-Providence, MA-RI-NH-CT
Region
Northeast
County
NORFOLK
Address
150 Royall St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth