GRAF FINANCIAL, L.L.C.

RIASEC Registered

Total AUM

$80.3M

Discretionary

$79.5M

99% of AUM

Avg account

$423K

Accounts

190

Employees

Advisory reps

Firm details

Headquarters: BATON ROUGE, Louisiana
CRD number: 153441
Website: www.graffinancial.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types: HNWI66.48%
Individuals32.78%
Charitable Organizations0.74%
Services: Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Graf Financial, L.L.C. is an independent, owner-operated registered investment adviser structured as an LLC that serves both individual and family clients as well as institutional accounts. The firm’s advisory practice centers on comprehensive financial planning and discretionary portfolio management for individuals and small businesses, with supplementary services that include pension consulting and client education through seminars and workshops. Fee arrangements are flexible and include asset-based fees, hourly billing, fixed fees and other custom pricing; the firm also maintains a small set of non-discretionary relationships. Investment activity is equity-focused: Graf Financial shows a clear allocation preference toward exchange-traded equities and ETFs for core portfolios, while using separate managed account structures to tailor equity exposures for individual clients. The firm is not identified as an active ESG investor. Graf Financial received recognition from FA Magazine as a Top RIA Firm in 2020.