Gradient Capital Advisors, LLC

RIASEC RegisteredEst. 2014

Total AUM

$742M

Discretionary

$648M

87% of AUM

Avg account

$479K

Accounts

1,548

Employees

Advisory reps

Firm details

Headquarters: San Diego, California
CRD number: 168912
Registered since: January 22, 2014
Website: gradientcapital.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI88.21%
Individuals8.79%
Pension & Profit Sharing Plans1.82%
Charitable Organizations0.82%
Corporations / Businesses0.36%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Gradient Capital Advisors, LLC is an independent registered investment adviser organized as an LLC and registered with the SEC since 2014. The firm serves both individual and family clients as well as institutional clients. Its advisory services include financial planning, portfolio management for individuals, small businesses and institutions, and pension consulting. Compensation is flexible: the firm charges asset‑based fees as well as hourly and fixed fees depending on the engagement. Gradient Capital does not market itself as an ESG specialist and is not listed as a multi‑state adviser. The firm was included on FA Magazine’s Top RIA Firms list in 2020.