FINANCIAL SENSE ADVISORS, INC.

RIASEC RegisteredEst. 1985
Total AUM
$836M
Discretionary
$836M
100% of AUM
Avg account
$749K
Accounts
1,116
Employees
11
Advisory reps
10

Firm details

Headquarters
SAN DIEGO, California
CRD number
111090
Registered since
December 31, 1985
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI72.61%
  • Individuals24.66%
  • Corporations / Businesses2.37%
  • Pension & Profit Sharing Plans0.37%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Financial Sense Advisors, Inc. is a privately owned corporate RIA that has been SEC-registered since 1985. The firm acts as a capital allocator for both individual & family and institutional clients, offering financial planning, portfolio management for individuals and small businesses, and selection of third‑party advisers. Its fee arrangements include percentage of AUM, hourly charges and fixed fees. The firm identifies as an active ESG investor and maintains a broker‑dealer affiliation as part of its industry relationships. Financial Sense Advisors uses external managers for portions of its programmatic allocations and alternatives exposure. The firm’s investment mix tilts toward equities and exchange‑traded strategies, while also incorporating advised allocations to non‑traditional asset categories through third‑party managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 62%, Non-Investment Grade Corp Bonds 13%, State & Local Bonds 10%, Cash & Cash Equivalents 7%, US Government Bonds 4%, Investment Grade Corp Bonds 2%, Derivatives 1%, Other 1%62%
  • Exchange Traded Equities62%
  • Non-Investment Grade Corp Bonds13%
  • State & Local Bonds10%
  • Cash & Cash Equivalents7%
  • US Government Bonds4%

Owners & executives

3 of 3
  • WILLIAM PUPLAVA

    Chief Portfolio ManagerCRD 2027125

  • CHRISTOPHER PUPLAVA

    Chief Investment OfficerCRD 5022365

  • Lisa Helm

    Chief Executive OfficerCRD 7171130

Contacts

3 of 7
  • JAMES PUPLAVA

    PresidentCRD 736091

  • Xavier Stonehouse

    Research AnalystCRD 7419307

  • RYAN PUPLAVA

    Wealth AdvisorCRD 3074049

Unlock 4 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 63

Active vs passive

$185M in ETFs

Passive

96%

$177M

Active

2%

$7.6M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$35.6M59,52119.26%

Location

Primary office

SAN DIEGO, CA

SAN DIEGO

Location

SAN DIEGO, CA

Headquartered in SAN DIEGO, CA, in the West of the United States.

Region
West
County
SAN DIEGO
Address
10920 Via Frontera
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth