Financial Sense Advisors, Inc.

RIASEC RegisteredEst. 1985
Total AUM
$836M
Discretionary
$836M
100% of AUM
Avg account
$749K
Accounts
1,116
Employees
11
Advisory reps
10

Firm details

Headquarters
San Diego, California
CRD number
111090
Registered since
December 31, 1985
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI72.61%
  • Individuals24.66%
  • Corporations / Businesses2.37%
  • Pension & Profit Sharing Plans0.37%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Financial Sense Advisors, Inc. is a privately owned corporate RIA that has been registered with the SEC since 1985. The firm serves both individual and institutional clients and bills for advice using a mix of asset-based fees, hourly charges, and fixed-fee arrangements. Core advisory services include financial planning, portfolio management for individuals and small businesses, and the selection of third-party advisers and managers. The firm operates as a capital allocator, sourcing external managers for specific strategies, and lists a broker‑dealer affiliation among its industry ties. It is also identified as an active ESG investor, suggesting environmental, social, and governance factors are incorporated into at least some portfolio decisions.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 62%, Non-Investment Grade Corp Bonds 13%, State & Local Bonds 10%, Cash & Cash Equivalents 7%, US Government Bonds 4%, Investment Grade Corp Bonds 2%, Derivatives 1%, Other 1%62%
  • Exchange Traded Equities62%
  • Non-Investment Grade Corp Bonds13%
  • State & Local Bonds10%
  • Cash & Cash Equivalents7%
  • US Government Bonds4%

Owners & executives

2 of 2
  • William Puplava

    William Puplava

    Chief Portfolio ManagerCRD 2027125

  • Christopher Puplava

    Christopher Puplava

    Chief Investment OfficerCRD 5022365

Contacts

3 of 8
  • James Puplava

    James Puplava

    PresidentCRD 736091

  • Xavier Stonehouse

    Xavier Stonehouse

    Research AnalystCRD 7419307

  • Ryan Puplava

    Ryan Puplava

    Wealth AdvisorCRD 3074049

Unlock 5 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 63

Active vs passive

$185M in ETFs

Passive

96%

$177M

Active

2%

$7.6M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$35.6M59,52119.26%

Location

Primary office

San Diego, CA

San Diego

Location

San Diego, CA

Headquartered in San Diego, CA, in the West of the United States.

Region
West
County
San Diego
Address
10920 Via Frontera
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth