Goodrich Financial Group, LLC

RIASEC Registered
Total AUM
$14.1M
Discretionary
$14.1M
100% of AUM
Avg account
$485K
Accounts
29
Employees
2
Advisory reps
2

Firm details

Headquarters
Escondido, California
CRD number
139958
Custodians
CHARLES SCHWAB & CO., INC., CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI90.04%
  • Individuals9.96%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Goodrich Financial Group, LLC is a small, fee-based advisory firm that manages discretionary portfolios for individuals and families, with a focus on equity-centered allocations. The firm runs portfolio management programs for individual and small business clients and favors exchange-traded equities and ETFs as the primary building blocks of client portfolios. Their stated fee model is a percentage of assets under management, and they do not identify as an ESG-focused manager. Operationally the firm appears to run separate managed accounts and uses model-driven equity exposure rather than an allocation-heavy multi-asset approach. Given the modest scale of assets, investment decisions appear concentrated and likely tailored to each client relationship rather than broad institutional mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 52%, Cash & Cash Equivalents 25%, Investment Grade Corp Bonds 24%52%
  • Exchange Traded Equities52%
  • Cash & Cash Equivalents25%
  • Investment Grade Corp Bonds24%

Contacts

2 of 2
  • John Goodrich

    John Goodrich

    Principal & DirectorCRD 1485664

  • Deborah Goodrich

    Managing MemberCRD 1795475

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Escondido, CA

San Diego

Location

Escondido, CA

Headquartered in Escondido, CA, anchoring the San Diego-Chula Vista-Carlsbad, CA metro in the West.

Metro area
San Diego-Chula Vista-Carlsbad, CA
Region
West
County
San Diego
Address
3296 Via Zamora
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth