GOODRICH FINANCIAL GROUP, LLC

RIASEC Registered
Total AUM
$14.1M
Discretionary
$14.1M
100% of AUM
Avg account
$485K
Accounts
29
Employees
2
Advisory reps
2

Firm details

Headquarters
ESCONDIDO, California
CRD number
139958
Custodians
CHARLES SCHWAB & CO., INC., CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI90.04%
  • Individuals9.96%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Goodrich Financial Group, LLC is a small, fee-based advisory firm that manages discretionary portfolios for individuals and families, with a focus on equity-centered allocations. The firm runs portfolio management programs for individual and small business clients and favors exchange-traded equities and ETFs as the primary building blocks of client portfolios. Their stated fee model is a percentage of assets under management, and they do not identify as an ESG-focused manager. Operationally the firm appears to run separate managed accounts and uses model-driven equity exposure rather than an allocation-heavy multi-asset approach. Given the modest scale of assets, investment decisions appear concentrated and likely tailored to each client relationship rather than broad institutional mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 52%, Cash & Cash Equivalents 25%, Investment Grade Corp Bonds 24%52%
  • Exchange Traded Equities52%
  • Cash & Cash Equivalents25%
  • Investment Grade Corp Bonds24%

Contacts

2 of 2
  • DEBORAH GOODRICH

    Managing MemberCRD 1795475

  • JOHN GOODRICH

    Principal & DirectorCRD 1485664

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

ESCONDIDO, CA

SAN DIEGO

Location

ESCONDIDO, CA

Headquartered in ESCONDIDO, CA, in the West of the United States.

Region
West
County
SAN DIEGO
Address
3296 Via Zamora
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth