GOODRICH FINANCIAL GROUP, LLC
Firm details
- Headquarters
- ESCONDIDO, California
- CRD number
- 139958
- Website
- goodrichfg.com
- Custodians
- CHARLES SCHWAB & CO., INC., CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI90.04%
- Individuals9.96%
- Services
- Portfolio Management for Individuals
Firm profile
FINTRXOverview
Goodrich Financial Group, LLC is a small, fee-based advisory firm that manages discretionary portfolios for individuals and families, with a focus on equity-centered allocations. The firm runs portfolio management programs for individual and small business clients and favors exchange-traded equities and ETFs as the primary building blocks of client portfolios. Their stated fee model is a percentage of assets under management, and they do not identify as an ESG-focused manager. Operationally the firm appears to run separate managed accounts and uses model-driven equity exposure rather than an allocation-heavy multi-asset approach. Given the modest scale of assets, investment decisions appear concentrated and likely tailored to each client relationship rather than broad institutional mandates.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities52%
- Cash & Cash Equivalents25%
- Investment Grade Corp Bonds24%
Contacts
2 of 2DEBORAH GOODRICH
Managing MemberCRD 1795475
JOHN GOODRICH
Principal & DirectorCRD 1485664
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
ESCONDIDO, CA
SAN DIEGO
Location
ESCONDIDO, CA
Headquartered in ESCONDIDO, CA, in the West of the United States.
- Region
- West
- County
- SAN DIEGO
- Address
- 3296 Via Zamora
- Time zone
- PT (UTC-8)
- Office locations
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